In this episode, Tara breaks a huge mindset issue that most business owners have when they think about going from 1:1 to 1:many and 1:many to automated business models.
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It’s my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.
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Hey everybody, it's Tara Bryan, and you are listening to course building secrets® podcast.
Hey guys, so one of the sort of questions or objections or beliefs or whatever it is you want to call it that I get all the time from business owners who are starting to shift their one on one to one on many work is that what happens to the client experience. And mainly my clients need me, if I am not there for my clients, they're not going to succeed, either because you're doing the work for them, you're helping them along the way, or you have a belief that you have to be face to face in front of them in order for them to actually succeed or, or do what they said that they're going to do or do what you want them to do. Right. And here is what the fact is around that. And I want to base it around the central question is, do they need you? Or do they need you to guide them and give them a path to help them be successful?
Because here's the thing, if it's just, if you say, well, they need me, right, then literally that means that you are sitting in front of them. And just the mere fact that you're sitting with them or in front of them, is giving them what they need to be successful. Right? That's it, that's a few answers, the first way that you have to be there with them physically, in order for them to feel like you are there for them. Right? That is the second answer. The second part of that is, can you provide them with an experience where you are not in front of them all the time, but you're still guiding them, you're still helping them, you're still supporting them. And you're still providing them with an experience where they feel heard, and supported, and accountable to do what they need to do. Right. So because here's the thing is that you can't force someone to learn, you can't force someone to do something, it doesn't matter if you're sitting in front of them or not. But what people are, are purchasing from you and wanting from you is your help and guidance to get them from where they are today. Right the pain the challenge that whatever it is that they have to a new solution or result right. And so they're paying you they're providing you with the return to give them that transformation. So regardless if you're in front of them, or sometimes I call it the virtual and the virtual and automated part of the view.
Or if you're showing up in, you know, kind of a hybrid scenario around that, it doesn't mean that it's a lesser experience, it's really just being very clear ahead of time before you start with the client, how you can help them. And in my opinion, as a business owner, you should always be thinking of that from the minute they become your client, right? It's not like I have some people that I've worked with who are like, well, you know, we'll just sort of seeing how the relationship goes as you start paying me. And in my opinion, like if somebody did that I would run because that means that they don't have an established and efficient path to get to a result, right. It's just like, well, we'll work together and hopefully end up somewhere, right? That's like saying, I want to jump in the car, and I want to go to New York, and I'm not going to look at a map, I'm just going to go east, right, like, that's not an efficient and planned approach to make sure that you hit your target. And in so as a business owner, when you are, you know, outlining the relationship that you're going to have with your client or clients or however you structure your business, it's really about showing them and guiding them along the path. So whether it's you showing up live, or you showing up virtually, in either an automated fashion or online via zoom or something like that, you can really control the cadence and experience of their relationship, just by how you're walking them through that path, that transformation to get to where they are today to that result. And, and really, as long as you say, here's how we do it, and here's how we show up, then the expectations are set. And so it shouldn't be Well, I have to always be in front of my clients because here's the reality of that and I'm just going to share this with you. Is it that's about you, not about them. Right if they're saying well, you have to show up and you have to be next to me in order for this to be successful. Then you
haven't defined what success looks like and how they can get to that result, effectively. Right? I was, I was, remember when and I don't know if you all have dealt with this, but when I first went out on my own, it was like, great, we want you to work on this project, you can come to our office and sit in this cubicle and you can be here from nine until five. And just work on, you know, the project that you have to work on. And my question was always like, so if I don't have deliverables that I'm working on between nine and five, because I don't know, we're waiting on something else, or there's something that is, is prohibiting us from moving forward in that cadence? Do I really need to sit here in this cubicle? Yep. What would you like me to do? Well, you can just hang out and whatever. But we really need you to sit here. And I just, I kept thinking about that going, what what are you talking about, like, I am here on a project, and you're paying me either hourly, or you're paying me a project fee, I'm not gonna sit in your cubicle, just because you want to see my button a chair and stare at the wall, right? Like I'm working because I'm able to get you this, this result, this deliverable. And, and so those were early days, right, where I was like, wait a minute, I need to step up and say, This is how the work gets done. This is how we are going to be successful in this relationship. And it's exactly the same way, when you're working one on one with a client or you're doing a project or whatever it is that you're doing, is if you set up the expectations ahead of time, then they are able to see how the path moves forward. And then they step in. The other thing about that, and I just said, like, kinda went off on a tangent, but I just said like, it's about you, is because you need to ask yourself, do you need to sit in front of them? Right? Do you need to be there physically, while you're coaching them, or teaching them or helping them on a part of a project, because that's about you, that's not about them and their success. And so really get honest with yourself about that, because here's the reality is whether or not, you know, you're sitting in front of somebody, or they're watching you on a video, or in, you know, in some type of another format, where, as I said, I call the virtual you
whether or not they're consuming, you know, your time there or in front of you, they're still interacting with you, they're still establishing a relationship with you, you're still able to personalize that experience. And you don't actually have to be sitting next to them to make that happen. And that's something that's really, really important from sort of a mindset shift that you need to make if you want to get in this game of automating and, and leveraging and scaling your, you know, a digital product, or even just the way that you show up, to change it from one to one to one to many. Because, again, if you're getting them results,
they're not necessarily going to care whether you're there or not, right, like, yes, there are some parts of it that enhance the relationship if you show up live. But overall, if that were, you know, part of it, but not all of it, and they were actually experiencing you on video or experiencing you in a different way, they're still interacting with you, they're still experiencing what you have to offer, and you're helping guide them along the path that's just as effective for them. And, and really remember that because you're showing up for them, even if you're not doing it live, because I think a lot of times people say, well, I need to be there, I need them to know that. This is the thing. And that's not true, because they're actually watching you. I always remember the first time that that happened to me, and someone said, Oh my gosh, what you shared with me today was amazing. It totally just changed what I was doing in my business, I was able to implement it immediately. And it made a huge difference. And I looked at him and I was like, we didn't meet today. What are you talking about? He's like, Oh, you're totally right. So I wouldn't it was in the course. And I was listening to your video. And it totally changed my business, right, I totally was able to implement it right away. That to me was the moment that I really got it was he didn't even associate the fact that we weren't talking face to face. He was just like you helped me you showed up for me today. And you were there and I was able to implement what you had to offer. And, and that is the power of really looking at how do you create this sort of virtual version of yourself this virtual system that allows you to
Record and, and teach or show up one time versus over and over and over and over and over again. Because the minute you can do that the minute you could take your repeatable process or your repeatable framework and start to put it into some type of packaged, deliverable will change the way that you show up, change the way that you view time, change the way that you see how you can leverage what you're doing, and how you can even take what you are doing with your customers to the next level. So hopefully, this serves you today. I know it was a game-changer for me when it happened to me. But I really want you to think about the answer to that question is, you know, are people showing up in person? Am I showing up with people in person because there's no other option? Or can I look at the experience that I create the path that I create for them, and figure out a way to do that, that leverages your time and energy, and still makes a huge difference. And, and that my friends are where the power will start coming in as you look at how to do that within your business. And I'll be honest, you could start, like, if you are a business owner who has a team, you could start by just doing this with your team, and seeing the differences that come to play when you start looking at how do you guide, create that path and show up as the virtual side of you versus always repeating yourself over and over? I'll give you a clue like onboarding is a great way to start. And then start looking at it with your customers. How do you take parts and pieces of what you're doing, and shift it to that live, going from that live model to maybe the virtual model, either virtual in-person or virtual recorded, and see what starts to happen? Because as it has, you're able to define that journey and be very clear about the passive path that they need to take to go from where they are to where they want to go that ultimate result. The easier it is to really create that virtual piece that helps people succeed, even when they're not sitting in front of you. And so then you can coach and you can reinforce and you can keep them accountable in other ways, versus just that kind of face-to-face time. All right, there you go. Hopefully, this serves you.
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All right, take care.