In this episode, Tara gives actionable tips on how to create a framework to take your expert business to the next level.
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Transcript
Hey everybody, it's Tara Bryan and you are listening to course
Speaker:building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will be giving practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time or team to your business? If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale you're in the right place. Let's dive in.
Speaker:Welcome to this week's episode of the corresponding secrets
Speaker:podcast. I am happy to be with you here today it is finally
Speaker:sunny here in Minneapolis. So wherever you are, I hope you are
Speaker:having a great day. All right, in today's episode, I want to
Speaker:talk to you about the framework. And the framework is a three
Speaker:simple steps that you can take to package your expertise,
Speaker:create a training program, create a course, do whatever it
Speaker:is that you want to do to monetize and spread your message
Speaker:out to the world.
Speaker:Okay, so let me go through the process for you. And and
Speaker:hopefully this will serve you as you're sort of starting to
Speaker:figure out how do you take what you're really good at what
Speaker:you're an expert at, or how you help other people and start to
Speaker:frame it into something that's valuable that people will
Speaker:purchase or take and also apply to their lives. So the very
Speaker:first thing is, the first step is to think about the outcome or
Speaker:the result that you want to give to someone. And this isn't just
Speaker:like, I want them to know something, or I want them to be
Speaker:better at this, I want them to become aware of this other
Speaker:thing, right? This is literally super, super specific. I want to
Speaker:give them a specific result. So it has to be measurable. It has
Speaker:to be specific, it has to be time bound has to be something
Speaker:that's that's specific around solving a problem that they
Speaker:have. So that's the very first thing is like what's the outcome
Speaker:that you want to give to someone? What's that specific,
Speaker:measurable outcome? What is the problem that you're solving,
Speaker:right? So that's the very first thing that you need to identify
Speaker:within your expertise. So find whatever it is that you love,
Speaker:and start to unify, like, what is it that you want to share the
Speaker:most about it? What are the questions that people are asking
Speaker:you, and then get really specific about what you can do
Speaker:to solve the problem. Now, one of the biggest things around
Speaker:this step that people struggle with is they want to help all
Speaker:the people solve all of the problems around all of the
Speaker:topics around your expertise. And the problem with that is
Speaker:that it's not specific enough. And so it tends to be harder to
Speaker:sell or harder to get people to actually engage. Because there's
Speaker:too many things right, people get overwhelmed. Nobody wants to
Speaker:spend more brain calories than necessary to get the results
Speaker:that they're looking for. So identify the result get really
Speaker:specific. And if you think you're specific, get more
Speaker:specific. And so you want to be solving a particular problem. So
Speaker:that's step one, is really dial that in spend the time to do
Speaker:that. And honestly, the more time you can spend here, the
Speaker:better off you're going to be in defining your framework and your
Speaker:proprietary methodology that you're going to use to to help
Speaker:and help people and make a bigger impact.
Speaker:Okay, so then number two, is to identify who it is that has the
Speaker:problem that will benefit from the result that you're trying to
Speaker:give that right. So when who is it that you're going to be
Speaker:helping and again, specificity here super important niche all
Speaker:the way down, you can always go broader and help more people.
Speaker:But again, the challenge that most people have is they want to
Speaker:help everyone and they want to help everyone all at the same
Speaker:time. And what happens with that is everyone if it's for
Speaker:everyone, it's actually for no one because it's not specific
Speaker:enough. So start with one person, one avatar and then
Speaker:broaden.
Speaker:broaden it out after you've helped an end kind of solidified
Speaker:that one audience. So breaking it down into very specifics and
Speaker:that one of the things I recommend for people to do is
Speaker:like name your avatar.
Speaker:and talk specifically about who they are, what their needs are,
Speaker:what their problem is, what they like to do all those different
Speaker:things. So get really specific there. If again, you can't
Speaker:identify a specific avatar, then you need to keep working on this
Speaker:stuff until you can get there, it has to be as specific as
Speaker:possible.
Speaker:And just as a sidebar, marketing, and ads for for
Speaker:something that you're selling to everyone is almost impossible,
Speaker:but it's super expensive. And you're not going to be speaking
Speaker:to a particular person. Because as much as you need to be
Speaker:speaking to a particular person, you also need to be repelling
Speaker:the people that don't fit, right. So if you serve women,
Speaker:then you should be repelling all men. If you're not, then your
Speaker:messaging and your your level of specificity is not there. So
Speaker:Alright, first step.
Speaker:Define your expertise, right, figure out what it is what
Speaker:problem you're solving, and, and develop kind of that, that
Speaker:result that you want to get to people that outcome number two,
Speaker:really dial in who it is that you're helping. And number
Speaker:three, you're going to, you're gonna identify the process that
Speaker:that avatar needs to solve their problem. So where are they
Speaker:today? And what do they need to do to solve their problem?
Speaker:And usually, this is in a process. And so if you are
Speaker:training employees at your organization, this is usually
Speaker:around business process, what are the steps that they need to
Speaker:do to complete the task complete the goal or activity that you
Speaker:have in an organization, and you look at what are the steps that
Speaker:they need to do to accomplish that, if you are a business
Speaker:owner, entrepreneur, and course creator trying to package your
Speaker:expertise, typically, this is your proprietary framework that
Speaker:you're creating. And so to create a proprietary framework
Speaker:or a process, what you need to do is you need to look at what
Speaker:the unique steps are, that you're helping somebody, as they
Speaker:go from point A to point B, just like you use a map to go from
Speaker:this location to another location, it's exactly that same
Speaker:thing, the more you can dial in the framework, the process, the
Speaker:better off you're going to be in becoming the expert, having
Speaker:something that draws people to you.
Speaker:And it's a heck of a lot easier to create all of your materials,
Speaker:all of your content, and all of the things. So if you in the
Speaker:past have been thinking about creating your course, and
Speaker:putting information out there and helping people gain more
Speaker:content and information. If you are of the mindset that the more
Speaker:content that you put out there, the higher the value, you
Speaker:actually will be much better off if you define the process or
Speaker:methodology, and then cut as much of the content as possible,
Speaker:to just help people get from point A to point B, what is it
Speaker:they need to get there and cut everything else out. It honestly
Speaker:makes it so much easier for you. And it also helps your, your
Speaker:ideal avatar get to the results that they need to get, which
Speaker:helps them then continue on the journey with you helps them
Speaker:become raving fans and recommend you to other people. Alright, so
Speaker:that is the framework. Number one, really dial in that outcome
Speaker:or result that you are hoping to get for someone to define who it
Speaker:is you're helping and get as specific as possible. Start with
Speaker:one avatar, not all of the avatars, you may be able to help
Speaker:everyone in the whole world. And that is amazing. And you will be
Speaker:able to do that. But when you are defining your outcome and
Speaker:your framework, it will serve you so much better to get
Speaker:specific. And honestly, if you think about the the market
Speaker:opportunity for a very specific niche, most of the time, it is
Speaker:bigger than the amount of people that you can handle. So instead
Speaker:of saying I'm going to go out and help everyone,
Speaker:which has made me millions and millions of people just start
Speaker:with a group that you can really influence. I have a colleague of
Speaker:mine, and she just helps women who are mothers. It's very
Speaker:specific, and it has allowed her to grow her audience rapidly and
Speaker:large enough that she's able to help a lot of people, right, but
Speaker:if she were to say all people in the whole world that she could
Speaker:help cuz she can then it would have watered down her messaging
Speaker:and it wouldn't have been as clear and she wouldn't have been
Speaker:able to draw all of those mothers to her. So really think
Speaker:about that. And then number three is what's your framework
Speaker:or your
Speaker:Your proprietary methodology that you're creating that helps
Speaker:you stand out in a noisy market. So that, my friends is your
Speaker:framework. Hopefully this serves you and gives you a sense for
Speaker:how to think about this process so you can package your
Speaker:expertise and make a greater income and impact in the world.
Speaker:Alright, there you go. Have a great day.