Growing your business or wanting to get hired? In this episode Tara shares the biggest rookie mistake you can make. Everyone can promise outcomes and results but be prepared to explain HOW you achieved them and HOW you are able to achieve repeatable results. Don’t forget to own your process and present yourself as the expert you are.
Hey, everybody, it's Tara, Bryan, and you are listening to the course building secrets podcast. Whether you're a coach or a CEO, the success of your team and clients is based on your ability to deliver a consistent experience and guide them on the fastest path to results. This podcast will give you practical real life tips that you can use today to build your online experiences that get results and create raving fans. Why? So you can monetize your expertise and serve more people without adding more time or team to your business. If you're looking to uncover your million dollar framework, package it and use it to scale, you're in the right place. Let's dive in.Tara Bryan:
Hello, everyone, this episode, I am dedicating to all of the business owners out there who are trying to figure out how to create and launch their business, be it a one on one, a packaged an online, digital, whatever you want to call your business. Listen, here's the deal, I'm going to give you a tip right now that will change the trajectory of your whole work life is to sit down right now and map out the process by which you work. Let me explain. So lately I have I'm hiring for a position or two. And so I've been having a lot of interviews.Tara Bryan:
And I've got to tell you, overwhelmingly, the biggest thing that I hear when I'm interviewing people, and most of these people are small business owners, who either have, you know, been working for years at a company and have gone out on their own, or they contract or freelance and work on lots of projects with lots of different companies. And the, the thing that's so surprising to me, is most of them do not have a process for how they work. And I'll say that most often small business owners, regardless of if they're in my industry, or in another industry struggle to define how they work, and the process by which they get their their projects finished. So I'm going to tell you that that is the biggest rookie mistake that you can make as you are trying to grow your business. Because here's the thing, if somebody asks, well, how does this work? Or how do you get a project done? If I hire you? How do you work? What does your work look like? How do you go about completing a project or a task or whatever it is that you've been asked to do in this interview? It is the most important thing for you to say in my work here is my proprietary process here is my XYZ method, here is the step by step way that I go about doing my work. Because most of the time, 99.9% of the time, people are reaching out to hire you. Because you have something that they want, right you have an expertise, you have a way of doing things, you have an approach that will help them to actually accomplish their goals, or solve a problem or give them a transformation. But if you say hey, I'm going to give you this transformation, I'm going to do this project for you and just trust me that I'm going to be able to get her done, then you have a problem. Because that person is thinking on the other end. Well, how do I know that you can get it done? How do I know that you are the person who can help me win? If they're asking questions, you're giving vague answers, or you don't have a methodology or a process, a process that you can walk them through to say, hey, here's how we're going to go from where we are today to being successful, whatever that looks like, own a process. And so often I think people are afraid to do that because they don't want to seem pushy. They don't want to seem like they have to use their process if somebody's interviewing them. And I can tell you that the person who's interviewing you wants to know that you have control and expertise around what it is you're offering. So let me give you a tactical examples. I was interviewing somebody today. And I was asking questions about how he did his work. And he was very comfortable answering with the outcomes, or the solutions, or what he actually created, but not about talking about how he got to that solution. And that's actually what I was asking him for was how is it that you go from, you know, identifying a problem to creating a solution? What does that look like? What's that process for you? Do you? You know, do you have a, you know, for client meetings, and then you create a scope document? And then you create a storyboard and then you create, you know, the, the solution? Do you go from a client meeting to creating a solution? Do you, you wait for somebody to give you instructions? Do you like, what is it that you do, and literally, he couldn't tell me.Tara Bryan:
Now, most of the time, people would say, Well, maybe he just doesn't want to seem, you know, like, too pushy or to set in his ways in case you have a different process. And in, I would say that, that's a huge risk, it's a huge risk to go into a conversation, and not to be able to articulate how and why you do what you do. And especially if it's, you're going directly to a client, the client wants the confidence that you're going to be able to give them, you know, a clear path to go from where they are today to where they want to be. And they're counting on you to do that. They're not hiring, hiring you as an employee, they're not hiring you as an extra pair of hands, meaning somebody that they just want to bring in to do a bunch of busy work, right? They're hiring you to come in and give them a solution, give them a transformation. And so you have to own that process, whatever that is, the more you own that process, the more you stand out as an expert that they're going to want to hire, and they're going to want to pay a premium, and they're going to want to, they're going to want to work with you, because you have set up a specific system that will help them be successful. And that doesn't mean that you can't be flexible within the client's, you know, way of doing things or their meeting schedule or whatever else. But what you're doing is you're having control over the process to get them to an outcome. And I would say that, so I think most of you know, but I've been doing this for a very long time, right? The projects that didn't go well, are the projects where I stepped in and let them lead. Right, because they're looking to me to lead number one. Number two, when you don't actually have any sense of what the process is, whether it's their process or your process. If you don't have any sense of what the process is, then you're just floundering around in the dark. Why are they hiring you right there, they're not hiring you to flounder around in the dark, they're hiring you to lead them down a clear path that will get them to an outcome. And every single industry, every single discipline has a process. It has a way of doing things. Marketing has a process training as a process sales has a process, everybody's got a process to how to do things. There's a beginning point and an end point. Now, when you create your proprietary process and your proprietary method, you are are sort of wrapping up what the standard is, and then adding your own individual expertise and guidance around that particular methodology. But you're not like changing the way things are because there's a process to it, you just have to sit down and think about how is it that I do my work? Then, if you can sit down and say how do I do my work? How do I create a solid process, give it a name, give them you know, this is Tara's methodology. This is Tara's process is whatever, however you want to package it, just define it, package it and then use that to help somebody see and paint the picture of how to get from point A to point B. If you can do that sky's the limit for you in terms of conversations you're having with people. And you say this is how I go about helping my clients become successful I do a and then I do B and then I do C and then I do D and and this is how I can ensure or guarantee that you're going to be successful. You can have those conversations, then you know what Does it it also allows you to look at how to set up systems and process around each of those. So you can start to work smarter and not harder, right. And then you can start doing training around that process, either training your team, or training your customers, or training other people who want to learn your process. That is where everything starts to layer and layer and layer and you become more of the expert, you become the authority in that particular thing. So regardless of where you want to take it, when you are, the next time you are on an interview, and applying for a job, think about how you go about doing your work. And in going from where you know, the beginning of the project to the end of the project, really think about it, put some parameters around it, define it, and be able to talk about how you do things. And you can give the caveat, you know, this is within, you know, kind of how it works with your organization or the framework or whatever else. But give them the actual clear steps for how you're thinking how you're doing things, what your approach is, where you know, there can be success. That's all an employer, a client, or a customer wants from you is that to have that confidence that you can give them that level of success that they need. Alright, that was my tip for today. Hopefully this helps you out. And the next time you are showing up, you're going to have a defined process that will help you help the people that you want to help.