In this episode, learn how Kathleen M. Whalen has created a thriving online business around helping others make decisions based on Conscious Calendars. Imagine if you could know the best days to make a big decision, flow with work or launch a program and could almost guarantee its success.
Using Kathleen’s 5 color-coded system, you can confidently make important decisions instantly. From Red to Purple and Green Days, know immediately how to use each day in this annual calendar system. Get higher open rates, better attendance at events, sell more at your events and rock your sales. Green Days bring more sales and abundance and give you bigger ripples of influence.
Kathleen M. Whalen is an international teacher and creator of Conscious Calendars, a color-coded calendar that helps you make important decisions instantly. She has merged knowledge of her background in biochemistry, conventional medicine, acupuncture, Chinese herbs, Ayurveda and Vedic Astrology into a monthly guide that helps spiritual entrepreneurs, coaches, yoga teachers and human potential leaders plan, create and launch magnetic products and events.
Kathleen has been featured in Ayurvedic Yoga, Yoga For Your Body Type DVD, Your Wealth Revolution, and Manifestation Masters.
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Transcript
Hey everybody. Welcome to today's episode of
Tara Bryan:the course billing secrets podcast. I am so happy to
Tara Bryan:introduce you to Kathleen Whalen today. Kathleen, welcome to the
Tara Bryan:show, we are so happy to have you here. Give us a little sense
Tara Bryan:for who you are, what your business is and what you're up
Tara Bryan:to.
Kathleen Whalen:Oh, hello, Tara, so wonderful to meet you
Kathleen Whalen:and have me here. I am Kathleen Whalen, founder and CEO of
Kathleen Whalen:conscious calendars. It is a five color coded system that
Kathleen Whalen:lets you find answers instantly, especially important decisions
Kathleen Whalen:that you need to make and tap into your intuition. So as a
Kathleen Whalen:business owner, we're all planning things. So this is a
Kathleen Whalen:really, really easy way up to a year in advance to look a year
Kathleen Whalen:ahead and see when the days of flow and connection and
Kathleen Whalen:abundance or when email rates are going to open or are going
Kathleen Whalen:to be higher when your course might do a little better or
Kathleen Whalen:closing sales. And then there's things like red days, which are
Kathleen Whalen:the rest days, there's at least one of those a month. And we use
Kathleen Whalen:it in our system with the entire staff. So the entire staff takes
Kathleen Whalen:off the red day, and we actually get more done on the green days.
Kathleen Whalen:So it's a great way to run a company and add this other
Kathleen Whalen:energetic quality. It's based in Vedic Astrology. But it's
Kathleen Whalen:connected with the lunar rhythm plus a bunch of other layers of
Kathleen Whalen:stuff.
Tara Bryan:Yeah. Okay, so this is so cool. Like I was, I'm
Tara Bryan:super excited about this, although I don't know, like red
Tara Bryan:to me is fire. So that's like, you get stuff done. So we talked
Tara Bryan:through that a little bit, because I'm thinking like,
Tara Bryan:relaxation should be I don't know, like purple or yellow or
Tara Bryan:something. So we'll have to talk through that. But first, before
Tara Bryan:we do that, like, share with me how you got to be here, where
Tara Bryan:you are today, like, were you doing something else? And then
Tara Bryan:this was really your passion? Did you fall into it? Did you
Tara Bryan:just wake up one day and go, I want to get more organized? Like
Tara Bryan:what happened?
Kathleen Whalen:What a great question. Because I always
Kathleen Whalen:follow the energy in my life, I have the luck of just following
Kathleen Whalen:what I want to do and then say, oh, I can have this as a
Kathleen Whalen:profession. So basically, I started life out, I got a degree
Kathleen Whalen:in biochemistry, I actually went to medical school, I quit
Kathleen Whalen:medical school, did research in neuroscience. And the whole time
Kathleen Whalen:knew that I was always connected with the energetics. Even in
Kathleen Whalen:research, I would look at things and say, That doesn't make
Kathleen Whalen:sense. We don't produce that at natural levels. Why would we
Kathleen Whalen:give it to someone at such high doses. So I always had that
Kathleen Whalen:element within me. And then I ended up choosing acupuncture as
Kathleen Whalen:my graduate degree. After I got the biochemistry degree and quit
Kathleen Whalen:medical school. I knew I wanted to do acupuncture because I met
Kathleen Whalen:someone in college that was doing these weird things like
Kathleen Whalen:homeopathic medicine, and acupuncture and orthomolecular
Kathleen Whalen:medicine, I just said is what I'm going to do. So I did, I
Kathleen Whalen:went to graduate school at Bass steer, I was the first
Kathleen Whalen:graduating class. And I practiced it because I love it,
Kathleen Whalen:I still love it, I integrated into everything I still do, and
Kathleen Whalen:had a successful practice seeing 25 people a week. And then I
Kathleen Whalen:discovered Vedic Astrology. And it was through looking at my own
Kathleen Whalen:chart, that I realized that if I continued on that path, I was
Kathleen Whalen:going to make myself sick. And that moving into full energetic
Kathleen Whalen:practice, was actually going to help me. So I saw and that's
Kathleen Whalen:what I got so excited about is like, you could see people's
Kathleen Whalen:careers, you can see karmic timing, you can see when
Kathleen Whalen:something's going to change, and support someone to make those
Kathleen Whalen:changes, like oh, all of a sudden, I want to get a PhD or
Kathleen Whalen:all of a sudden I want to have a child or go travel and work
Kathleen Whalen:remotely. So you can see all of that in the chart. And so when I
Kathleen Whalen:came to that, I made that shift, because I already had clients I
Kathleen Whalen:drew up their charts, and then it just naturally Well, well, I
Kathleen Whalen:actually had to actively close my practice because I was such a
Kathleen Whalen:good acupuncturist. I have to be honest. So I had to actively
Kathleen Whalen:turn people away as I was developing the Vedic Astrology,
Kathleen Whalen:practice. And then a dear friend. Now, I was in a
Kathleen Whalen:teleseminar course. And I told them I was a Vedic astrologer,
Kathleen Whalen:and he was like, Wait, everybody. Vedic Astrology is
Kathleen Whalen:the most amazing thing on the planet. And I thought it was
Kathleen Whalen:like who would know what this is? And he ended up being the
Kathleen Whalen:person who named conscious calendars, because he sent me so
Kathleen Whalen:many entrepreneurs, I was helping so many entrepreneurs, I
Kathleen Whalen:couldn't see all of them. So I created this the calendar that
Kathleen Whalen:anyone could look at and use.
Tara Bryan:Yeah. So how do they so how do they connect so you
Tara Bryan:you you look at kind of the the chart the bigger picture and
Tara Bryan:then you create a calendar around it or is it you just have
Kathleen Whalen:a universal calendar? Oh, I can't get
Kathleen Whalen:sunrise or Around the world, from Hawaii to Australia, and
Kathleen Whalen:then literally, subjectively I decide, is it a yellow, red,
Kathleen Whalen:green, purple day and take that average so that everyone can
Kathleen Whalen:say, Oh, there's the impulse, some people do end up asking
Kathleen Whalen:for, you know, a specific calendar for them, or they just
Kathleen Whalen:see me monthly, and I give them all their special extra green
Kathleen Whalen:days.
Tara Bryan:Interesting. Okay, so so so this is not like how
Tara Bryan:your time blocking or like you're controlling your own
Tara Bryan:time, you're saying that like, there's actually like a
Tara Bryan:universal or cosmic way that like, These are days that you
Tara Bryan:should be doing different activities versus not doing
Tara Bryan:different activities. This isn't like, oh, today I've got all
Tara Bryan:these things going on. This is like today is naturally or
Tara Bryan:universally, a day you should be working or a day that you should
Tara Bryan:be resting, or whatever, that's what you're saying. Exactly
Tara Bryan:fascinating,
Kathleen Whalen:that you can tap into, and about 10% of the
Kathleen Whalen:time, it may not be perfect for you individually. But this is
Kathleen Whalen:about universal energy and connecting us. So Green Days are
Kathleen Whalen:great days for collaboration, and, and team meetings and
Kathleen Whalen:getting projects done and working on your course. Right?
Kathleen Whalen:The The Green Days are great for that even behind the scenes
Kathleen Whalen:days. They're also great for making announcements, sending
Kathleen Whalen:those emails and having the course. So you can actually plan
Kathleen Whalen:an entire launch around those open closed cart, you can't
Kathleen Whalen:always get exactly in days at open and closed cart, but you
Kathleen Whalen:can get it close, you know? Yeah. So it's universal energy.
Kathleen Whalen:Because whether it's a wedding or launching a course, this is
Kathleen Whalen:about people being open, and more energy for co creation
Kathleen Whalen:between people that usually around the full moon six days
Kathleen Whalen:before and six days after, only when certain conditions arise.
Kathleen Whalen:And then that energy means there's flourishing for what
Kathleen Whalen:actions you take on that day, will have positive, higher
Kathleen Whalen:karmic ripples in the future, usually abundant. So it's like
Kathleen Whalen:planting a seed on a day that will either not sprout that
Kathleen Whalen:would be on a red day, or planting a seed on a Green Day,
Kathleen Whalen:you're actually going to get a seedling that's three times as
Kathleen Whalen:high.
Tara Bryan:Yeah, oh, this is fascinating. So I mean, so. So
Tara Bryan:what's interesting about that, and correct me if I'm wrong, but
Tara Bryan:is it like, even energetically? If you're feeling more energy on
Tara Bryan:a day versus not feeling energy on a day? That's almost the same
Tara Bryan:thing, right? Where it's like, you almost intuitively can think
Tara Bryan:like, can feel it? Totally so so when people are in flow, or when
Tara Bryan:things are just working? And it's easy, that sort of that
Tara Bryan:that's probably what we're tapping into, then at that point
Tara Bryan:very often. Yeah. Right. Yeah. So that's interesting. So for
Tara Bryan:the course creators who are out there, like, if you're trying to
Tara Bryan:build something you're trying to get clarity you're trying to
Tara Bryan:get, kind of get that, that, you know, kind of just get it all
Tara Bryan:out there. If you're struggling, it could be that it's, it's a
Tara Bryan:time to just sort of, you know, step away and do something else,
Tara Bryan:and then come back later, and you'll have the energy, right.
Tara Bryan:It's not like just like, keep, you know, pulling through it to
Tara Bryan:make it happen.
Kathleen Whalen:Exactly. It's about energy management, right?
Kathleen Whalen:Because as entrepreneurs, we've got to be efficient with our
Kathleen Whalen:time and energy. And if something's not happening, it
Kathleen Whalen:could be a red day, or it could be a yellow day where there's
Kathleen Whalen:just a lot of randomizing things fires you have to put out or
Kathleen Whalen:something. Well, I'm
Tara Bryan:gonna yellow day. Today isn't really a yellow day
Tara Bryan:today. Oh, my gosh, see, I talk to you everyday savvy, like
Kathleen Whalen:yellow days, right? So even if you have an
Kathleen Whalen:event on a yellow day, it's not about warping our life around
Kathleen Whalen:things. It's saying, Oh, if I have an event on a yellow day
Kathleen Whalen:than I know, I'm gonna have plan a plan B plan C. Oh, yeah. And
Kathleen Whalen:I'm not surprised by it. And I'm not thrown off by
Tara Bryan:it. Right. Right. Right. Interesting. Yeah. So is
Tara Bryan:it really a yellow day to day? It is? That's hysterical.
Tara Bryan:Because I'm having a yellow day. For sure. Like, my whole morning
Tara Bryan:was just one big. What make fire? Yes. Yeah. Interesting.
Kathleen Whalen:Yeah. Those can be tech issues or feeling
Kathleen Whalen:randomized by email or pretty much noises and other things.
Tara Bryan:Yep. Just, like all day, interesting. Okay. I'm
Tara Bryan:loving this. Okay. So talk to us about how, like, from a business
Tara Bryan:perspective, you were able to take this topic because I love
Tara Bryan:this, this, this part of the conversation, because so often
Tara Bryan:people are all I can't make a course. Like, what what I have
Tara Bryan:is, is you know, nobody will pay for or it's different, or
Tara Bryan:everybody's doing it or whatever. So how did you take
Tara Bryan:this particular topic and evolve it into making it into a
Tara Bryan:business?
Kathleen Whalen:Well, it was was first creating the calendar.
Kathleen Whalen:And it was actually later that I learned to create the course
Kathleen Whalen:that was the entry point. And that the the course was really
Kathleen Whalen:giving people the basic concepts of it. That is, you know, quite
Kathleen Whalen:frankly, if you take the course, you could figure out some of the
Kathleen Whalen:basics all on your own, I love to do that. And I think that's
Kathleen Whalen:important to remind people, we're creating a course, like,
Kathleen Whalen:what is it that you could do, and have a meeting and you have
Kathleen Whalen:sort of an avatar or an actual friend you're talking to if
Kathleen Whalen:like, Okay, if I told you these three, or these five things, and
Kathleen Whalen:I taught it to you, and, you know, one sitting or outlined it
Kathleen Whalen:in one sitting, that if you learn those things, you don't
Kathleen Whalen:need me for that first step, that's really a great place to
Kathleen Whalen:begin with a course. Or it's the thing as a coach, that you say
Kathleen Whalen:over and over again, that can be the foundation of the course,
Kathleen Whalen:that's what's so important. And I love helping people with their
Kathleen Whalen:courses. And I love knowing about you so I can refer people
Kathleen Whalen:to you. Because, you know, that's the thing is I work with
Kathleen Whalen:so many people, I can tell them the timing and what the content
Kathleen Whalen:is, and a couple other things, but they need the support. We
Kathleen Whalen:all need support to build our courses.
Tara Bryan:Yeah. And for sure, even from the perspective of
Tara Bryan:just having somebody else look at it, because you're too close
Tara Bryan:to it. Yeah, we do a lot, we do a lot of that work. And so it's
Tara Bryan:interesting, like, you know, when, when, so you were able to
Tara Bryan:package like what you're doing, what was something that you kind
Tara Bryan:of talked about all the time, which which I call that 51st?
Tara Bryan:Dates, right? I don't know if you have seen that movie with
Tara Bryan:Drew Barrymore. Yes. But it's like everyday, she wakes up in
Tara Bryan:the same day, when you get to that point with your clients,
Tara Bryan:that you just like, I can't talk about this over, you know, like
Tara Bryan:you're saying the same thing over and over, that is a great
Tara Bryan:place to put in a packaged program, right is so they can
Tara Bryan:start there. And then you can really support them. Or it could
Tara Bryan:be your whole thing. But like, it is such a great to your
Tara Bryan:point, like a great way to package that you're talking
Tara Bryan:about over and over? Are the foundational things right? That
Tara Bryan:like it kind of, you know, the first thing you need them to go
Tara Bryan:through this in order to understand what it is that you
Tara Bryan:want to that you want to teach them about. Awesome. So so how
Tara Bryan:So how have you personally just like built this into the empire
Tara Bryan:that it is? So you, you bring people in? They take your first
Tara Bryan:course? And then do you ascend them to more of a personal,
Tara Bryan:personal like relationship? Or what is that? Yeah,
Kathleen Whalen:there's three, there's three ways that I work
Kathleen Whalen:is people they're entering the entry level is the calendars and
Kathleen Whalen:the conscious calendars course, then what happens is the
Kathleen Whalen:quarterly course that ends up that's really a fantastic way
Kathleen Whalen:that I find I can reach more people. Now I have the luck and
Kathleen Whalen:also the challenge that it's time sensitive information. So
Kathleen Whalen:it's more attractive, because it's time sensitive, because I'm
Kathleen Whalen:giving an overview of the next three months. And so people
Kathleen Whalen:scurry to it. Even though on the subscription level, I'm giving
Kathleen Whalen:people the view of extra videos, every single month, of giving
Kathleen Whalen:them the deep dive of what's really happening and where to be
Kathleen Whalen:in action and where to, you know, back off, or how to shift
Kathleen Whalen:mindset and other things like that. So the three month course,
Kathleen Whalen:everybody scurries to. So that is another one of my go to
Kathleen Whalen:Courses. And from that people either work with me monthly, and
Kathleen Whalen:that's a special Life Solutions, or Astro Vantage, where they buy
Kathleen Whalen:a package of four sessions a year where I give them an
Kathleen Whalen:overview, and then we check in each quarter. But Astro Vantage
Kathleen Whalen:people get the calendars for free for 18 months.
Tara Bryan:Got it? Got it right. Very cool. I love I love
Tara Bryan:the fact that you're able to build a business around this.
Tara Bryan:It's something that serves people and and then just to even
Tara Bryan:make the sort of the universal packaged version of this, I
Tara Bryan:think it's that's powerful. Because you probably when you
Tara Bryan:first got started, didn't see the pattern, right that you
Tara Bryan:could, you could put that something out there for everyone
Tara Bryan:to be able to benefit from because it is a universal
Tara Bryan:principle.
Kathleen Whalen:Yeah, cuz I have so many entrepreneurs
Kathleen Whalen:coming to me. And then so many of them were planning launches,
Kathleen Whalen:building courses. And I'm like, Oh, but wait, it's like a
Kathleen Whalen:wedding day. It's the same thing. I'm gonna pick the good
Kathleen Whalen:wedding days, I'm gonna pick the good days for the party. It's
Kathleen Whalen:the good day for the family reunion. And then there's
Kathleen Whalen:particular ones that are even more jazzed up for business. So
Kathleen Whalen:those green days I'm like, every entrepreneur needs to know about
Kathleen Whalen:these thing. Right? Let's create it as a source for everybody.
Tara Bryan:Yeah, sorry. Course Creators when you hear that ding
Tara Bryan:in your mind, go for it. Like that is the that is the key.
Tara Bryan:That means that you are solving a problem that people want to
Tara Bryan:pay for. So that's awesome. Very cool. Okay, so what is one like
Tara Bryan:big tip that you have, or trick or something, just something
Tara Bryan:tangible for people who are listening today? For them?
Kathleen Whalen:Super easy. I love this one. If you never hear
Kathleen Whalen:anything else, there are four to six days every year, I do not
Kathleen Whalen:recommend doing work or launching a course, the Eclipse
Kathleen Whalen:days, you can go look it up, you could just say what are the
Kathleen Whalen:eclipses this year, either NASA or time and date. And you will
Kathleen Whalen:get the Eclipse days and you'll even be able to see the exact
Kathleen Whalen:time. Those are not times of abundance or co creation in the
Kathleen Whalen:world. They're great days for spiritual practices. They are
Kathleen Whalen:great days for reversing unwanted habits. So they're
Kathleen Whalen:great for personal work. Right. But they're kind of Dre days of
Kathleen Whalen:drama. Not good days for work. Yeah.
Tara Bryan:Interesting. All right. All right, everybody. You
Tara Bryan:heard it. Mark your calendar for that what color do a marker
Tara Bryan:calendar for
Kathleen Whalen:call that mega Red Day? Like a red? Okay,
Tara Bryan:see, there you go. Market red. Awesome. Very cool.
Tara Bryan:Okay. And then the last question that I have for you, just around
Tara Bryan:kind of, you know, kind of sharing with our audience is
Tara Bryan:what's like a book or a tool or a resource or something that,
Tara Bryan:that they can check out not necessarily about you and your
Tara Bryan:business. But that was helpful for you as you're growing your
Tara Bryan:business?
Kathleen Whalen:Mm hmm. I think as basic as it is the E Myth.
Kathleen Whalen:Yep. Yeah. That's scalability. Yeah. Yeah.
Tara Bryan:And what didn't you tell me just a little bit about
Tara Bryan:like, what, what about that one was powerful for you.
Kathleen Whalen:You know, for me, it actually really woke up
Kathleen Whalen:the idea of, Wow, I want to be replaceable. That's what woke up
Kathleen Whalen:for me is I want to be replaceable, that I am unique to
Kathleen Whalen:this business right now. But I it It woke up the idea of Oh, my
Kathleen Whalen:gosh, how do I get to the place where I can sell? And I love
Kathleen Whalen:working with people on that, too. If I see it in their chart,
Kathleen Whalen:it's like, Oh, I see. You're going to build them to scale
Kathleen Whalen:here, then here's a good time to sell. So here's the plan, you
Kathleen Whalen:know? Yeah. So that's what it woke up for me is not just the
Kathleen Whalen:scaling, but the who. Not only replaceable, you could license
Kathleen Whalen:as well, too.
Tara Bryan:Yeah. Yeah. Yeah. I love it. Okay, cool. Awesome. So
Tara Bryan:the last very last question I have is when people want to
Tara Bryan:learn more about you and and and learn about the calendar and all
Tara Bryan:the things, how do they find you?
Kathleen Whalen:Oh, it's conscious. calendars.com or find
Kathleen Whalen:me on Instagram at conscious cows.
Tara Bryan:All right, perfect. And those will be in the show
Tara Bryan:notes as well. Thank you, Kathleen, so much for being with
Tara Bryan:us today. It was a pleasure to meet you. And everyone go right
Tara Bryan:now and mark off those Eclipse Eclipse days and take a day off
Tara Bryan:go do something else go maybe even do yoga, right if it's a
Tara Bryan:good like personal like, reflection day. Yeah, yeah, do
Tara Bryan:that. Don't don't eat a Twinkie. Snack. Good on that day either.
Tara Bryan:Don't work and don't eat a Twinkie. I don't know where that
Tara Bryan:came from. Because I don't eat Twinkies.
Kathleen Whalen:I always try and not eat sugar on Eclipse
Kathleen Whalen:days. It helps all the time.
Tara Bryan:Okay, all right, everybody. You heard it from
Tara Bryan:Kathleen, thank you so much for being with us today, Kathleen. I
Tara Bryan:appreciate it for everyone else. Have a great day.