In this episode, Tara breaks down the EXACT agenda and steps to not only plan for what to teach when in your live or virtual beta but a number of times to up your game. Listen in for this pro tip- because when people don’t engage and participate – they don’t show up. And when they don’t show up, they don’t stay. Here is how to get out of that trap!
Hey everybody, it's Tara Bryan, and you are listening to the course building secrets podcast. Whether you're a coach or a CEO, the success of your team and clients is based on your ability to deliver a consistent experience and guide them on the fastest path to results. This podcast will give you practical real life tips that you can use today to build your online experiences that get results and create raving fans. Why? So you can monetize your expertise and serve more people without adding more time or team to your business. If you're looking to uncover your million dollar framework, package it and use it to scale you're in the right place. Let's dive in. Hello, course launchers. I am so happy to be with you today. Hey, in this episode, I want to talk about participation and engagement in your beta program. Alright. So when you're first starting out, we 100% recommend that when you're first doing your course for the very first time that you do a beta, which means you're actually testing it with live humans, before you go through and record all of it and do videos and do post production and do all the things. So typically, what happens is you are putting together your framework you're determining, like how, how you want to teach it to get to results, right. And then we work on your offer, we work on your sales pages we work on, you know, you selling your program and all the things. And then the big day comes, and you have a bunch of people who are going to come in and take your program and you're you're working with them live. So very quickly, after the sales process, you need to go into guide mode, right, you're no longer the expert, you're no longer the one who has to prove your authority. What you need to do is when you go into your program, you need to think about how do you help people actually take action and implement the things that you're teaching. Because it's no longer about you is no longer about what you have done, it's no longer about what you know, and about your expertise. It's all about your people, and helping them get to the outcome or the transformation that you promised in the sales process. Right. And so often, when I'm working with people, this is one of the things that is the hardest thing for me to help people see is that it's not about you anymore, it's not about what you want to teach, it's not about all the things right, it is 100% around your people and what they need. And so one of the best ways to get yourself in the frame of mind to be a guide, and no longer the expert is to think about how to get people to participate in your beta. Because this is going to set the whole foundation for creating a whole virtual version of this later on. Because the the key to courses that are successful are the ones that people actually get results with, right, they get the transformation, they get to the end, they get to the goal, they get to the milestone, whatever you want to call it. That is the differentiator between courses or programs that are successful, where you get raving fans, and you get testimonials and you get referrals and you get all those things with the courses that do not right. So where you create them, and then it's crickets and nothing happens. Or worse, people want refunds, right? Because they're not happy. Alright, so here, like listen up, because this is important. This is the biggest thing that you can do is think about, if you have like an hour that you have reserved for live teaching for your beta, I want you to think about at least half of that time is engaging and putting people in action. Right. So what what tends to happen and I don't know if this is from like the days of lectures and education in the sewage just like indoctrinated so, so darn. You know, like, thoroughly in the education old education system. But the tendency is to lecture right? The tendency is I'm going to give you information, we're open your head, I'm gonna give you information and then once you have this information, then maybe one day, you'll go and do something with it. Right so think about the last thing that you were teaching either video Do you did? Maybe you were doing a live Facebook training or you were doing your beta or something else, or even recording your videos for your course. Okay, so here's the thing is that we have a tendency to want to give everything right, we want to give information we want to talk to us like saucers talk to talk all the time. And what happens is that it's not actually going anywhere, right? It's not there for application. And so when you're in that time, you have, say, of an hour, right? So I always sketch this kind of agenda out for people. And they're always amazed at how little time they actually have. Right? So you're going to spend the first I don't know, five or 10 minutes, either in sort of logistics, announcements. You know, the teeing up where they're going, talking about what the session is about? Answering questions, doing introductions, just all the sort of logistical things that you think of like, for this, and this is, I always bring people back to this, right. So if you're in an actual room, so so like, remember when we actually used to go to rooms, and so you're in a room and a bunch of people are coming in for the very first time you have 20 people coming in for the very first time? What do you do? Right? You don't just like dive into what you're teaching you, you know, you go and you say hi to everyone, when they are walking in the room, you say, well, here are the bathrooms. And here's this and here's that and here's this other thing, right? So there's this like, sort of icebreaker logistics time. So you want to do that in a virtual environment, it's the same very same thing, right? They're coming in to assume they're coming in to something else. And and so think about, like, how do you want to introduce them? How do you want to introduce yourself? What kind of icebreaker Do you want to have. And so most of the time, when I'm starting a course, lesson, if it's live, even if it's recorded, I was starting with music, I'm starting with some energy, because that's what I want to bring in. And so people know that I'm just not going to lecture, I'm asking them to participate in actually asking them to, you know, show up and, and not be a passive participant in the process. And so that's like the first, you know, five or 10 minutes, maybe that you are spending, depending on how many people you have, if you have hundreds of people, you need to do that same level of personalization, and icebreaker, just you're gonna do it on chat, instead of letting people kind of you know, talk and do things in you know, in a live live video environment, right. And so judge how many people you have in your, in your beta? And you'll kind of figure that out is do you want to give them access to their camera and their mic and have them introduce themselves? Or do you want to do that