A big welcome to Diane Rolston to the Course Building Secrets® podcast.
What brings you energy? What are you so passionate about that other people take notice when you’re talking about it?
This episode we welcome another amazing guest speaker, Diane Rolston. Diane shares her own story of following her natural gifts which lead her to her career now. Listen as we discuss sharing the importance of always getting paid in advance and always keep “evergreen” in mind when filming/recording, and repurpose your content. What you need is clarity and confidence and go get it and if you don’t have it yourself, hire someone who will have the confidence in you.
Resources Mentioned: E-Myth Mastery and E-Myth Revisited by Michael Gerber
About the Guest:
As an Award-Winning Coach, Speaker and the CEO of Dynamic Women® Global Club, Diane Rolston has been called THE expert on being Dynamic. She is a behind the scenes advisor and coach for many professionals, business owners, and high achievers. She helps her clients to have “clarity” on what to focus on, the “confidence” to go for it, and an “action” plan so they have tangible steps to reach the best results. Diane left the life of the 9-5 employee and simultaneously became an entrepreneur and mother. Now a mother of two, business owner and community leader she considers herself an expert in change, work/life balance, efficiency, and prioritizing! She has received many awards including: • Top 50 Mom Podcaster 3 years in a row • Leading Mom Award Winner • Vancouver Top Mom Blogger • “Women of Worth” Motherpreneur of the Year among others. Diane’s diverse experience enables her to have a deeper understanding of what it takes to achieve your best and live with more confidence and satisfaction. She believes we are not defined by our titles and our roles, instead we are more powerful and happy when we can be who we are. This brought out “Dynamic You”, a book and a program, where she leads women to unleash the Dynamic Woman in them. When speaking to groups ranging from 10-10,000+, on her podcast and in her Coaching, she teaches anyone who wants to increase their results, how to correctly plan out their business and life and increase their confidence.
Diane is interested in win-win joint ventures and speaking opportunities in which she and her partners can support each other’s long-term goals.
You’re invited to reach out to Diane and visit her website https://www.dianerolston.com/
Hey everybody, it's Tara, Bryan, and you are listening to the course building secrets podcast. Whether you're a coach or a CEO, the success of your team and clients is based on your ability to deliver a consistent experience and guide them on the fastest path to results. This podcast will give you practical real life tips that you can use today to build your online experiences that get results and create raving fans. Why? So you can monetize your expertise and serve more people without adding more time or team to your business? If you're looking to uncover your million dollar framework, package it and use it to scale you're in the right place. Let's dive in.Tara Bryan:
Hey, everybody, welcome to today's episode on the course building secrets podcast. I am so happy to introduce you today to Diane Ron. And she is going to tell us about her journey to success and what she has been up to in terms of all the things Course Content program and book creation. So welcome, Diana, I'm so happy to have you on the show today. Tell us a little bit about yourself your journey and and sort of what brings you here today.DIane Rolston:
Well, first of all, I love your energy. That's that's what's gonna keep me here will say that. So hello, hello. I'm doing Ralston. I, it's funny, you know, when I started as it when I was really young, my teachers started putting me beside the struggling kid, the bullied kid, the ESL kid, the kid who just wasn't quite getting things in class. And I at some point, I felt that that was a bit of a burden. But I also kind of enjoyed it. It helped me to, to really hone my ability to teach people in a different way or to motivate them. But when when you're growing up, it's like, what kind of job is that person? It's a teacher. That's about it. And so when I grew up, I was like, I want to be the teacher or I want to be like Diane Sawyer and be on TV. But again, I was like, Well, what's a job for both of those nothing. So fast forward. In university, I did both actually, I did MIT and English, because I was like, I don't know what I want to do. But I still couldn't quite find the fit for me. And over time, over time, over time, I eventually got into a job that was killing my energy. And maybe if you felt that before, and I was like, something is wrong. And I'd come home at night and drink wine and eat nachos, and it was just not a healthy pattern. And I ended up hiring a coach and asking her, like, what is going on? Is this just what turning 30 looks like? And should, should I change everything. And what I realized was I wasn't in the right profession. And I also wasn't in a place that was honoring my values. And so a little while into it, I said, you know, I think I want to be a coach. And she was like, finally. And I, I was like, why? And she goes, I knew it all along, I could see that in you. And so what a gift when other people can see things in you, my teacher saw things in me, My coaches for sports, I was always the captain of the team, they saw things in me. And so it put me in this, like leader position of speaking, coaching, and having programs and doing books and podcasts and such. But over time, I was just a bit too busy. And maybe you felt that way too. And that's also why you do what you do is is to help people be less busy in the one on one area. So I thought man, I'm, I'm smart, but I'm not figuring this out. And so I hired a business consultant, someone to really take my business to that next level and help me to not just be balanced and fulfilled but to really move my business forward. And what I learned in that area was I really needed to have the right business foundations to run a business. And so that's where I was actually able to start to soar. Because I was able to do put systems in place processes and things that would have different product offerings that didn't involve me and that were automated so that I could really reach that next level without it just having to be me right hiring a team as well. And so that's kind of where I am today. I've got a team of two that work for me. Consistently I have other people that I bring in, but I'm just truly feel truly blessed to be able to to be like that little kid walking alongside people, still helping them to boost their confidence to be able to build out whatever they need to build out in their in their businesses and teach them in a different way or inspire them So it's, I don't want to be cliche and be like living the dream.Tara Bryan:
But it kind of in the dream, but it kind of,DIane Rolston:
well yeah, it kind of feels that way. And I don't want to sugarcoat it at all my goodness, I've so had so many major blows through the years plus, I actually left that company I was working for on a mat leave. And I was certified as a coach three weeks before. So I basically birthed a business and had my babies, like, during the past decade, as I've built the business, which it just takes a whole nother level of patience and time management.Tara Bryan:
Right, right. Okay, I love this. So so you're just like, you've just given me so many questions to ask you, which is phenomenal. Okay, so and I have to tell you that our story is actually somewhat similar. So I'll unpack that a little bit, based on what you said, because it's, it's actually kind of fun. And I didn't know that. So, um, so first of all, help our audience like, understand. So you, people recognized, because you say like, your passion is in developing people, right? So like, people recognize that your teachers recognize that early? Yes, you you had this sort of like, I want to be a teacher because I want to help people. But that wasn't exactly right, which is actually similar to my story, which I'll tell you in a minute, because it's kind of fun. So you kind of knew you had that. But you had this sort of other calling that was happening as well. So for my audience, a lot of times they're experts. And and they are really good at what they do. They really have sort of that thing that people have recognized in them. But they don't know how to go from that to actually creating a business or packaging their expertise into something that can be scalable as a business. Talk to me a little bit about, like, how did you go through that process? Like, how did you go from? Well, I think I can do this to having the job in that, that it wasn't fulfilling, too. Well, I'm just gonna go ahead and start a business and do this on my own and, and go from there. Yeah, it did feel aDIane Rolston:
bit ballsy. Especially because it was, it was like a Tuesday when my coach told me the program's name. I called the school. They said, our next program starts in three months. I said, I don't know, I want to do earlier. They said, Well, we have a spot left to start on Friday. I said count me in. But I had to call in sick because I wasn't allowed any time off. So it was yeah, it was just a follow up, follow where the resonance is. So that's where the energy is. That's where the pole is. I knew Yeah. Like you said, I always knew that there was something missing. Being a teacher is a really great profession. But it wasn't, wasn't for me. It's kind of like I love chocolate chip ice cream. If someone gave me vanilla, I'd enjoy it. But it's not the thing that really, really makes me feel fulfilled. And so one thing I do actually, with clients who are in this position is I do a 360 survey. And you're nodding, maybe like you've done those before. And I find that that opens up a lot of not just a lot of information and answers, but doors. So when I started in the coaching, I was blessed to have people telling me some great things about me, which helped me to position to like be where, okay, what do people need, and I just followed that. So I actually did a challenge in the beginning. I love challenges. I think it comes from my sports background, played rugby, soccer, and all the other sports basically. And it's the challenge piece that I resonate with as a value. So I took on a challenge of 30 coaching sessions in 30 days, and I just threw myself in and it was a process goal of I just need to do these and do them well. And it's not about getting a client. But you know, I ended up getting 12 out of 32 clients. And the thing that I was doing, so I just followed what I resonated in. And then I looked for the response. So of those 12. What was there? What was it they were wanting, I even asked them, Why did you hire me? Why do you want to work with me? What is What do you need from me? So I was letting other people kind of guide. And as long as that stayed in alignment with me that worked. And so that's happened continuously over and over and over again. Even just about three weeks ago, I think it was I was in Vegas, for one of my masterminds. As a participant I get to receive it's amazing. I have multiple coaches for multiple things. And people were so excited about my two VAs that I have in the Philippines, and what do you delegate to them? How do you maximize the time? How are you consistent and I and over dinner, I was just pouring out this information. And Michelle, who we both know sat across the table and she just smiled at me and I was like, Oh, I'm in residence right now. Yeah, I'm in energy. And so Whoever is out there that's listening to this that's like, well, I don't know, well, what brings you the energy? And when you talk about it, or you do it, it's, you're so passionate about it, and other people are noticing. And so what did I do on the plane ride home, I created a program on how to VI a VA made simple how to hire, and delegate and train your VA, right? Next week.Tara Bryan:
Like, but that, in and of itself is like such a thing, right? Because it's not only like, I always tell people, it's that thing that just won't let you go. Right? Like, it's that, like, you can try and say, oh, yeah, no, I'm not gonna do that. And but then like, you know, a week, a month, six months, 12 months, whatever it is, it comes back. Yeah. And you're like, fine, it just needs to get in the world, because it's not going to let me go, it's that that piece, and then you're looking for that, that proof of people who are coming to you asking you different things, because you can solve a particular problem. But the what I'm hearing you say, which is sort of probably one of your secret, secret sauces to being successful, is you actually take action, right? Like you take action, like, Oh, this is something that people are asking about, this is something I'm passionate about, I'm gonna go ahead and do the thing that gets it out into the world. And I love that because I think that's the, that's the piece that, you know, if you have the confidence to move forward, and you have that sort of thing in your, in your energy that just won't go away, then the next step is take action, it doesn't have to be perfect, you just have to take action, you have to get it to the world for the people who want it. And then you worry about where it's gonna go, you worry about all the things later, yes, but it just like energetically has to get out. So that's awesome.DIane Rolston:
Thanks for saying that. Because that also reminds me of like, the three phases that I worked with my clients are on are clarity, confidence, and action. Because when you're super clear about what it is, and you, you can't really figure that out on your own, you can but it's not going to be as vivid. And it comes back to the Les Brown quote, When you're in the frame, you can't see the picture, right? You need someone else to help you. And so that's where you would come in, in the course creation, right? You need someone else to help you with that. So the clarity piece, and then it's the confidence, the confidence to go get it. And if you don't have it yourself, go hire someone who will have confidence in you. That's always what I did with everything I've been part of. And then the action is the tangible action, the breaking it down into manageable pieces. And like you said, just say yes, just say yes, and then figure it out later. And it and it doesn't. It's that whole what the imperfect action. You know, when back in, I think it was 2013, I was back into networking after having my daughter she was, you know, one and I was actually able to start networking again, because I didn't need to nurse and be near her and all this. And I got back to networking. And I was like, this sucks. This is such surface level networking. Hi, I'm so and so here's my card buy from me. And I was like, this is BS like, and I thought. And so this is the other piece, one piece is resonance where you're pulled in the energy is positive, but look for where you get pissed off and annoyed. Because that is dishonouring, one of your values, and then you want to be in a profession where you can honor it. And so I was like, I like deeper connections. I like fostering conversations and true relationships. So I'm laying in bed 2am At night, and then I went, so I'm am I going to complain about this? Or am I going to do something about it. And so the next day, I started the dynamic women community. And you know, I wanted it to be one location, just everybody comes together, and just to be committed pay $10 for the year. And then I let it go. And then I got scared because nobody was signing up. And then I thought it's $10 for the year too much. When I should have made a five I should have made a for free. What did I do? I didn't realize that meetup didn't put out your group until 24 hours later. And then, you know, within a few months, we had a waitlist for the events. And then I had someone say, Well, you open one in my city, will you open up one in my venue? Will you will you will you? Yes, yes, yes, yes. eight locations.Tara Bryan:
Right. And if you would have waited until everything was perfect, and you knew you had enough people to go in, you never would have done it, you never would have gotten the momentum. Exactly. So yeah, that's awesome.DIane Rolston:
Now I did have to pause and say, I think this has just become a business rather than a passion project. And I think I need to lay a business foundation and strategy in this. And so I went back to my business advisor and we put a plan together and yes, we were charging membership and yes, there was an investment to be part of it. But the value is still amazing, right? So it's that whole just say yes, follow the resonance or see where you have the dissonance. The lack have energy and you're like, Whoa, and run away from that very far. And then just take that imperfect action to start or hire people to make it happen for you. Right? You don't have to be an expert at making a book or a course. Or any piece really, you can hire the all the people to do it for you. And if you think, Well, I don't have the money. Well, you just have to figure out what's the investment to then what I will get in return. Yeah, and you know, I've had some times I put investment down and it didn't end up panning out. But I learned so much that the next time they did something else, it did work well.Tara Bryan:
Yeah, so smart. That's awesome. All right, I'm gonna go back to kind of you and your expertise, because I think that it's, it's such a powerful piece for anyone who's who's continues to struggle with this. So just so you know, I actually also was told my entire life that I should be a teacher, because I'm super passionate also about developing people, but about helping them get results that change their lives. And so for me, that that's always been, you know, kind of my pieces, I maximize, and I'm able to help people go from where they are to where they want to go and all of that. But, but naturally, when I was a kid, you know, it's like, oh, you're really good. You know, with that you're really good with kids, you should be a teacher. And I'm like, Oh, okay. Right, like, well, thereDIane Rolston:
were many options, either, right?Tara Bryan:
Well, and you know, I was, so I was going to be a pediatrician or a teacher, and, you know, I wanted to do other things in college, which is a whole nother story. I was like, I want to, like, I want to go abroad, I want to do other things. So I didn't have time for medicine. So teacher, you know, was the thing. But what, what's so fascinating about that, and you touched on this is like, Well, I wanted to be a teacher. And this other thing is that, you know, we're taught like, it's just being a teacher, right? Like, that's just the one profession. But the thing that I always help people see is like, even if teaching is your thing, there are a million things around teaching, that have nothing to do with actually like being in a classroom teaching a bunch of kids, or even adults. And, and so when you're looking at, you know, what you feel like you're good at and what your profession will be, when you're getting started. Sometimes it's looking around, like, if you love dance, doesn't mean you have to be a dancer, like, look around and see all the possibilities of things around dance, that's your passion that you may bring out to the world, to solve problems for people to show up and, you know, promote or do different things around it. And so I love the fact that like, you sort of recognized right away that like there were different sort of legs to the one thing and that serves us so well, when we look at like, because within your expertise, as an expert, you're not actually like giving everyone your entire expertise, you're picking sort of a problem, or one thing that you can help within your expertise. And that's what you bring out to the world, which then can lead to different things. And so I love that in your journey, that you're able to do that. And then bring that forward. And then so like talk to me, like so you did that you you had your job, which incidentally, I also I quit my corporate job and started my business, because, you know, that's what we do. And and then I gave my company a month notice within that month, I found out I was pregnant. So I not only birth the business, but then I was birthing a child and I can Yep, here we go. Right. So I love that about your story too, because I was like, I can resonate with that you have both at the same time that you're trying to like birth both of these these things that you know, sometimes are equally equally as cranky. Right?DIane Rolston:
That Yeah, well, I had postpartum depression after both kids. Okay, so someone who was leading a community and coaching people and speaking on stages and in the spotlight and POC has like all these different things. Yeah, it was I I realized how like, emotionally draining it was I had to like, Hi, I'm here. Yeah, even though there was a part of me that was like, Wait a second, where am I? Not myself. I don't feel like myself. So that's that that was a hard time. But if because I was in so much resonance with my coaching and the training and the speaking it. It was fine. I had my moments, but I could be I could be on in a natural way. In those moments and they fueled me, which is what ITara Bryan:
was gonna say it probably helped pull you forward. Yeah. Because saying gave you that energy that you could do it.DIane Rolston:
Very true, very true. And people can sense that and feel that. And it even when times like at my church, there's a women's group and I go, and I just go to receive, I'm like, I'm not leading this. I'm not facilitating I'm not speaking up not doing what I do. I'm just going to sit back and I'm going to learn and I'm going to connect with people. Yeah, right. Yeah, even as much as I did that, they still saw in, and they still asked me to lead. And the same with my caps chapter, Canadian Association of Professional speakers, Diane, will you be on the board? They saw that. So even when you try to hide your natural gifts, you still come out?Tara Bryan:
And then it's your job to do something with them. Right? So that's awesome. Okay, so So what give me something really tangible and tactical for my people? Like, what is the number one tip or trick or, or just something that's helped you, as you've gone down this journey? So whether it was, you know, it writing your book, or coaching or your programs like, what's what's like a really solid, like, thing that guides you or, you know, kind of made a difference for you in your journey?DIane Rolston:
Yes. And I also want to share that book story. Hopefully, you're gonna have time for this, I'll be quick with this one, I'll give you three very quick points, things that I've learned over the years. One is make sure Well, in the way I do it, where I'm actually part of the program as well, I get paid in advance of creating any program. So I, in doing that, you see that there is a need a desire and a want and people are willing to invest, not just like, oh, yeah, I'll pay that. I want that. But they'll actually put their money down. So I always get paid in advance. And as long as I'm a week ahead of them, it's good. Because I have content, I can content create, and I can curriculum development, it's all good. Second piece is make sure when you're recording it, that it's evergreen. So I've had people before who, you know, in the background, there's like a Christmas tree or something. And, and that feels weird if the person is taking the course in the summer. Also, don't mention dates, don't mention any of these things as you're recording so that you can continue to use them. Even if you don't think you'll keep using it. You never know. And the last piece is repurpose your content. So maybe you have a really amazing book, because you're a writer, can that book be turned into a program? Maybe you have an amazing program? Can that program be turned into a kind of a coaching group? Can it be turned into a webinar? Or can it be turned into a stage talk that you're paid for? So just be looking for rather than create new, new, new, new new from scratch? Can you just take what you have repurpose it, and give it in a new way. Because some people prefer to read a book, you know, for my program, I love that I have a book because not everyone can afford one on one coaching or a group program. But people can you know, afford a $20 book. It allows customers to come in at different price points to get to know you. And then maybe they'll invest in a higher price point course.Tara Bryan:
Yeah, that's so powerful. So So what you're saying, though, is that the content doesn't need to be different. It's just different ways people can consume the same content. So because that's really powerful in even just thinking about that, because I think you're right, like most people have this sort of bias that everything has to be new and unique. However they're doing it and it actually isn't.DIane Rolston:
No, and it was funny because I, I took a programmer, I went to like a two or three day event with someone and then they were going to offer their next coaching program. And then a little while later, or when they were presenting the material. I was like, hey, this was part of your 30 day lead magnet, some of the stuffs repeated. And then we were I bought a book from her. And I was like, hey, this has done right. However, when you look at it from a teaching or curriculum development standpoint, if you really want things to sink in, repetition is key. And so it is important that people see it, hear it, read it, experience it. And so I just did what she did when I was like, Yeah, and we do tweak it, right. We do tweak it in the way it's being presented. However it is yes, the same content.Tara Bryan:
Yeah. Awesome. All right. So that's gonna lead to your story, I think. Right? Yes. Yeah. Tell us about how you made this happen. Because I think your story is so compelling in the sense that not only is it possible, but it doesn't have to be so like, over over the top that you feel like you can't ever do it. Right. Like I think so. People just get so overwhelmed with like all the things. So what walk us through how you did it?DIane Rolston:
Yeah, so with one of my courses, it kind of came by surprise. So I was talking with someone about speaking at their event down in Washington. And it was a women's conference with 350 people, my ideal target market, I really wanted to be there. And they're like, you're perfect. And we really want you to come down. And I was like, Okay, great. And what's your fee, and this is my fee, and then we'll pay your flights and your accommodation and all this. And I'm like, amazing. And then in my head, a little voice said, Diane, you don't have a visa to get paid to speak in the States right now. And I was like, Oh, what am I gonna do? I'm on the phone. So I was like, actually change your plans? How about this instead? How about, you buy 350 copies of my book, and we'll do the Oprah moment when you get a book and you get a book and you get a book. And then I will come and speak for free. And they were like, what, that's absolutely amazing. And I was like, Yeah, but that'd be awesome, you know? And they're like, Yeah, let's do it. Just what's the link so that we can go and buy your book right now? And I said, just hold off, because we're re editing it, and we're gonna put it back on. And then I'll give you the link. And they're like, Okay, great. And so I hang up the phone, and then I go, Oh, and I Yeah, and I pick up the phone, to our mutual friend, Michelle. And I said, Michelle, I have to write a book. And she's like, what? And I told her the story, she's like, You're crazy. When did when do you need it by I said, they need it in their hands in 90 days. And so I reached out to her because she's one my, one of my like, business besties, where we support each other. So I then emailed my list, because I thought, I'm not gonna be able to just write a book. I'm an an auditory I speak, I can speak a book. But even better, I'm going to trainable, right. So I put a five week program together on the nine pillars of being a dynamic woman, I emailed my list, and you know what everybody likes to do? Oh, it's beta, do beta. No, I didn't do beta. I said, Here's my program to my list, who wants to come on board. And you'll also be mentioned in the book who wants to be part of that. And I sold 25 spots. We started like, the next week, I was only ever like a week ahead of them. And as an as they would come on to the call, they'd say, Wow, Diane, like, you were saying that maybe it's time to recommit, like how did you know that? Because I heard them say at about an hour before I recorded the next piece of the course. So we did that then had it all transcribed. I worked with people on Upwork at the time, to edit it to format it to design the cover, and dynamic you the nine pillars of being a dynamic woman was created. I showed up there, I saw my book for the very first time in the hotel room, because we had to get it shipped directly to them. There was no time for me to look at it. Yeah. And the book is here. And the course is still going. And you know, one tip that I did here was because I was like, Oh my gosh, I need more time I need to put more in and she said, Diana, it's not going to be perfect. But this is edition number one. And there are mistakes in the book. And there are things I want to add to the course. But you know, that was back in I think 2017 I haven't updated any of it. Because the power of the program is still there.Tara Bryan:
And you're still selling it and people are still getting a lot out of it.DIane Rolston:
Yes, yes. And this is the book because I'm really passionate about us supporting women in shelters, transition houses, because I believe that we're all one decision that we've made or someone else has made for us, that puts us in that space. And so I'm so blessed to be in a loving marriage, that I'd gift this book to women as far as they're leaving the shelter, that they can have something because the women who said yes to being part of that initial course before it was even made their bios are in the book, because the group coaching sessions that we had, I grabbed their comments with permission, of course. But as you read the book, you get to see oh, wow, I'm not alone. I have these other people that went through the course. And that this is what they're saying. And I have the same problem. So it was kind of a it was a funny, funny situation. But it happened because I just thought on my feet. And I pulled in support to help me. And I just did what I could in the time I had,Tara Bryan:
yeah, the power of a deadline. Right? Like you gotta get it out there into the world and satDIane Rolston:
on the book for a year because every time I was interviewed or brought on stage or the dynamic women events, people were like, What is a dynamic woman? And I would explain it and they're like, how do we become one? Because you're so dynamic, Diane, but how do we become one too? And I'm like, Well, you are, but then I was like I need a playbook. Right? Right. I sat on it for a year.Tara Bryan:
Yeah. And it wasn't gonna leave you alone, you had to get it out in the world. So we all had deadline and Okay, everybody, you need to go and rewind and listen to what she just said, like five times, because that my friends is the way that you get in this game is to set a deadline, even if it doesn't feel realistic, and then dive in and do it, even if it's not going to be perfect. Because the to your point, there's version 1234, you can keep going, but you can't edit anything that doesn't exist. True, right? Like you can't finish anything that doesn't exist yet. So get it out there worry about perfection later, I love that you just give me chills, because like, that's ultimately what we all want to do. And it's those that take action and those that like are okay, calling for help. And just taking imperfect action that gets you on the road to where you want to go. So I see that you have multiple books now. Did you follow that same structure for the rest of the books.DIane Rolston:
So we have the dynamic women's secret series, there's the first book was success, sick secrets, then confidence secrets. And then we're doing this year Trailblazers secrets. And this is a collaborative book with other client with clients of mine colleagues, women I've met, because what I found was they have so many great stories, and so many great secrets, but they're not being heard. And so just like the kids sitting next to me, it was like it was it's my goal to pull that out of them. Everyone's brilliant, they just maybe don't see it. And so this way, I can pull it out of them, I can help them to become a published author or an author again. And then when I go and speak on stages, I tell their stories I share about them, because it's not all about me. It's about everyone in the audience, seeing someone that is like them. And so the stories in here really can inspire them. And then I I sell the books at the at the end of the event. And then the stories of these women get spread out, right, because their contact is in there as well. So that's kind of that piece of of it. I've been in for other people's books, because I love collaborating. And and then we put up the dynamic your journal about a book a year ago. Yeah. So it's very cool eight or nine books now.Tara Bryan:
That's amazing. I love it. All right, cool. So because we're talking about your books, let my audience know, how can they connect with your books with you with all the things that you have to offer?DIane Rolston:
Yeah, so they can go to my website, www dot Diane rolston.com. And that's a really easy way. There's a shop there, you can get a t shirt, mugs, different things, it's all on there, or Amazon, if you prefer for some of the books are on Amazon. You Yeah, that's kind of all the stuffs on there. If you're interested in the dynamic women community, I encourage you to you can just Google dynamic women and Diane and find the website, or you can go to on Facebook, we do have an online community where I come in there live, and I share tips and techniques on really moving your your life and your business forward. And it's a great a great community of women that are in there as well. Actually one cool thing that I've just put out because I really am specializing and working with and coaching female business leaders. And so the number one of the number one complaints is we're overworked, we're overwhelmed, we're pulled in a million directions. So actually put together a balanced leader cheat sheet. Because they're like, where do I focus? What do I do? I don't know. And so this is what I found in, in researching and interviewing successful women also with working with a lot of successful women. And then things that I do. It's the 21 areas. And this is not like, oh, great, I have 21 things to do. Now we're going to figure out the top three or four, that you want to focus on maybe in the next six months that are really going to help you to be more balanced. And then the cool thing with that is I actually, when you go through, you'll see that I'm actually offering to go through it with you. And I encourage everyone to do that because it helps you to get the reasoning behind why you do it. One of the people that took it said, Oh, it's like the dust has been cleared. And now I know that these three things are the things that will have the most impact if I focus on them.Tara Bryan:
Yeah, awesome. Well, we'll put all of those in the show notes for sure. Alright, just to wrap us up today. I always ask my guests What's the number one book or resource that really changed the way that you operate the way that you build your business or really just have found your passion? Like what is that like one book that that you would recommend to the group?DIane Rolston:
Yeah, the one book that actually gave him the biggest slap in the face was E Myth, E Myth revisited. The idea that, yes, you may be good at what you do as the technician, but you also need to be the manager and the CEO, and you want to build that business, you want to spend more time in the CEO. And I was like, Oh, I'm just trying to coach and speak all the time, but I'm not doing anything to move my business forward. So I really encourage that people read that book, even just to get that model. That piece to understand.Tara Bryan:
That's, yeah, yeah. Cuz we all start as technicians as experts. And then in order to actually grow the business, we have to move into a different role. So yeah, that's really powerful. Yeah, very cool. Awesome. Diane, it was a pleasure to have you on the show today. Thank you so much for joining us. And everyone go make sure you go check out her information, her books, which look fabulous, back there. And, and, you know, enjoy this episode.Tara Bryan:
Everybody just wanted to jump on at the end of this episode to let you know about a special event that we're hosting in August, it's August 1 through the fifth, it's called gamify. My course camp, not only are we having a camp theme, meaning that you're going to be doing tug of war and an obstacle course, a scavenger hunt, all sorts of things. But we're really going to spend some time focused on your course, adding participation and ways to engage your learners in your course. So they finish because I don't know about you. But so often people come to me and the biggest challenge that they have is that people aren't staying they're not finishing their courses. They're not attending to their new offers. It's almost like they're bringing them in and they have a leaky bucket because they're going right back out. So if that is you if you are interested in taking your online course or program to the next level, please come and join us. It'll be again August 1 through the fifth game of buy my course camp you can find that at TaraBryan dot com forward slash game up. I hope to see you there.