Tips to Productize Your Service-Based Business

In this episode, Tara answers a question that has been swirling around the community lately. How do you create a roadmap or framework for B2B done-for-you services? This is the question and this episode will give you the answer.

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Transcript
Tara Bryan:

Hey, everybody, it's Tara Bryan, and you are

Tara Bryan:

listening to the course building secrets® podcast. Whether you're

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a coach or a CEO, the success of your team and clients is based

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on your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time or team to your business? If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in. Hey,

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everybody, welcome to today's episode of the course building

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secrets podcast. I am so happy to be with you today. Hey, so

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today's episode is really for service based businesses,

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agencies, freelancers, anyone who's working in the b2b space

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doing done for you services? So I got a question the other day

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that I thought was super interesting, for those of you

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who are kind of in this space, where you're used to giving one

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on one attention or done for you services to a client base, and

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you want to start pivoting into a productized offer, or create

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an online program or course for your for kind of what you're

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doing with your customers. And the question was like, so how do

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I structure a roadmap or, you know, figure out what to teach

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when we're doing done for your services? So sometimes we do the

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work, sometimes the client does the work. So how does this? How

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does it like end up in some sort of productized? Offer? So I want

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to just spend a couple of minutes talking about that,

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because it's such a great question. And it's really starts

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to change your mentality as you're going from sort of the

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approach of helping all of your customers in whatever it is that

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they need to owning one solution that allows you to sort of step

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into your role as the expert and help guide someone or your

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clients down the path. So a lot of times when we start out and,

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and I know this was for me when I left corporate and I started

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my agency that I did work for hire. So it was like, you know,

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I would come in and based on my expertise and my skill set, and

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then I would be a part of a team or work on a particular part of

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a project. And I didn't really own any of any of the the steps,

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right, I didn't own the whole process, I just own the part

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that I was working on. And then as I transitioned into the

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agency, where we were done for you agency, meaning we did

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everything top to bottom, we had, we had a methodology that

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we went through with each one of our clients. And we needed to do

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that because one, you can't really manage a project without

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having kind of the at least the big buckets identified,

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regardless of every time you're doing it's a little bit

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different. And so our big buckets that we had, we had five

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was just discovered, define, design, develop and deliver,

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right. So those were the kind of the big buckets. Within each of

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those, we could put specific activities and deliverables that

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went with that particular bucket. So if you think about

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like, you're kind of creating a project management plan, you

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have the beginning, the middle and the end, right. And so if

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you can identify what those bigger buckets are, then you can

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structure to say here is how we work. And what we bring to the

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table is our you know, six point delivery method or a six point

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methodology for how we work, then what you can say to the

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client is Okay, so here is how we go through that this process.

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And here are all of the parts and pieces of what is involved

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in that because most of the time, well, no, not 100% of the

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time the client is hiring you because of your expertise.

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They're hiring you for your ability to take whatever it is

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that they're dealing with a problem or an assignment like

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whatever it is, and they're hiring you to have your to apply

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your expertise to what they're doing. So instead of coming in

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as an order taker and saying, Okay, well tell me what you

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want, and I'll go ahead and execute on that. They're hiring

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you to actually own the process. Which means when you can lay out

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a process for them, like here are the six big buckets and

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here's what's in it. Who didn't each one, you can quantify it,

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you can control it, and you can manage the scope and the process

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for it. So that is the very first thing to do. And, and so

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if you're not doing this yet inner agency or in your one on

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one services, I encourage you to just take some time and sort of

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figure out what the buckets are. And it will tell you in learning

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and marketing in sales in, you know, whatever it is that you're

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doing, there is actually an industry standard for what the

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big buckets are, they're all called something a little bit

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different. But basically, it's a, you know, sort of a

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discovery, or, you know, uncovering what the need is,

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then you have to define specifically what it is that

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you're doing, then you start to do the design component of it,

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right, whatever that looks like, and then you build it, then you

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make it then then it there's an implementation piece to it. And

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then and then you launch it right or you, you know, you give

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it out to people. And so when you think about, you know, using

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those buckets as your starting place, you can put the

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activities then in the right buckets that you're doing, then

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you're defining that. And then the next level is you can either

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teach other people how to do each one of those buckets based

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on the way that you interpret that it the way that you do it,

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you can you can design some tools and templates to shortcut

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that process, you can assign things to your customer to do so

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you can actually keep moving down the path, or you have

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particular tasks and activities that you do to push the thing

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forward. So once you define that as an agency, then it can be

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packaged, then you can teach other people how to create that

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same system and sell it to their people, you can use it and

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create it for your customers, you can front load your front

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part of the whole process by having your customers do some of

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the elements that need to be done before they kind of walking

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in the methodology. So sky's the limit in terms of what you can

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do once you smile once you productize or create your

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proprietary system? Because then you can repeat it each time. So

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hopefully this helps you, as you're thinking through like how

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do I incorporate some sort of packaged process for my b2b

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customers, when I'm doing one on one work? How do I start that

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process? And it's really just looking at how to define the

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consistent way in which you deliver your expertise, or your

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deliverable, or whatever it is. So there you go. Hopefully that

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helps. If you want to dive into this deeper if it's not coming

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out for you like in your head, give me a shout. You can sign up

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for a free call and we'll talk through it and figure out how

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this looks specifically for your business. So there you go. Have