In this episode, Tara talks about workbook page numbers and why they make a difference in the experience you provide for your customers. Page numbers are a small detail with a BIG message…

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Transcript
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Hey everybody, it's Tara, Brian, and you are listening to the

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course building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will give you practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time for team to your business? If you're looking to

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uncover your million dollar framework, package it and use it

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to scale you're in the right place. Let's dive in. Hey,

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course creators Today let's talk about page numbers. Okay, so

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this is a small piece of your entire online program. But I

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want to talk about page numbers in your workbooks. Okay, so I

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was at a conference a couple of weeks ago, and one of my

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favorite groups that I'm a part of, and, and they had a workbook

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for the first time in for one of their live events. And it was it

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was awesome. I was like, Yes, I workbook. That's so exciting. I

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love workbooks, I love when people can follow along when

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they can do activities and take action and, and really start to

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apply with the you know, kind of what's being taught or what

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people are trying to share, right? So I love them. They're

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awesome. If you want a quick, easy way to enhance your

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program, add a workbook. However, one of the things

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that's super important is paying attention to the details. And so

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you we got this workbook it was great is 700 pages or something

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so substantial felt felt substantial. And you know, we're

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going along and you know, one of the speakers says yeah, so go to

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page, you know, data in the workbook, and you'll find this

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chart that I'm talking about. And everyone starts, you know,

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looking through their workbook and piece, you know, page by

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page by page, and all of a sudden, everybody sort of looks

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up. And there's the blank stare. And somebody calls out there are

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no page numbers. And so of course, this guy was, you know,

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frustrated and embarrassed and was just like, oh, okay, yeah.

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So they've they operate under the philosophy is 80%. Right. So

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everything is about 80% dialed in the the the 20%, which is the

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details and the polishing. And the just the the sense of it,

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having it be, you know, completely put together is that

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extra 20% that they just don't worry about, which is great. And

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I highly recommend that when you're launching your beta when

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you're launching your MVP, right? Your minimum viable

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product, it that is that is awesome, right? Don't over

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engineer, something that you're just testing with your audience,

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right. And so Absolutely 100% I agree with that at everything's

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80%. However, when you run your entire business off of an 80%

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Completion, meaning 80%, you'd only focus on the 80% not the

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kind of the the final or finishing 20% what starts to

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happen is your entire business becomes it just it just sort of

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loses that professionalism, it loses that, that final thing.

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And you know, at the end of the day, at a certain point in your

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businesses maturity, it looks like you just don't have your

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crap together, right. And you don't have the right team and

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you don't have the right professionalism. And, you know,

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if you're always missing some of those pertinent details, what

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else are you missing about people's business about solving

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people's problems around your service around the product that

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you sell? Right, there's just sort of becomes a perception

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that maybe you're flying by the seat of your pants, and the the

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service or the solution that you're offering to your

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customers, your clients isn't 100% correct or accurate? Right,

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which is a problem. I mean, kickstarted, like you're a

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surgeon and you go in and you're doing brain surgery and you're

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like, Yeah, well, you know what I took care of 80% the other the

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other 20% Like, I didn't really worry about that because I

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figured that, you know, at the end of the day, those are just

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you know, that's just the frosting is just icing on the

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cake. It's all good. Great. Well, okay, So what's the 20% of

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that brain surgery? That is not getting dialed in correctly,

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right? So at when you're learning or when you're in your

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beta, like, Sure, test often, and then tweak, test often and

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tweak. But here's the deal is when you get to a certain point

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in your business, if you're still operating at 80%, for

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everything that you're doing, it's going to start snowballing,

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right, it's going to start adding up. And there's going to

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be some critical flaws that are going to happen in your

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execution in your operations in your ability to serve, that are

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going to start making a huge difference, like an exponential

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difference in the success of your business. So when you look

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at this incident with a page numbers, is it super important?

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No, but I would argue that if you are paying somebody to help

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you create a workbook that that is table stakes, right? Like you

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have a header, you have page numbers, you have your

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copyright, you have kind of you know, your consistent branded

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experience. Those are table stakes, if you're paying

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somebody else to do the work, if you're just putting it together

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on your own, fine. But when you're again, at a certain level

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in your business, should you be doing that activity, is it the

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highest use of your time? No. So you need to be paying somebody

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else to do that. And if they're forgetting something as basic as

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page numbers, that's an indication that there's some in

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my opinion, that is in tell that your business isn't as dialed

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in, it's not as it's not operating optimally, where you

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can then grow and scale it, because there are things that

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are happening that are basics that are dialed in. So that's a

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whole different conversation. But but it actually is, this is

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a symptom of something bigger that's happening in your

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business. So you know, that that to me, tells me what's happening

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on the back end of their business. But again, different

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conversation. But when you're when you're paying attention to

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the details, when you are dialing something in, look at

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those, those pieces, slow down enough to look at those pieces.

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And if you don't, if it's not your expertise, if it's not

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something that you are wanting to do, then hire it out, have

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somebody else do it. So they remember the pieces, they

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remember the details, and then you get it dialed in. So it's

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not so much about the patient numbers, but it's really looking

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at, at what point in time do you need to get out of the 80% dial

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in that 20%. And most of the time honestly could be done with

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automation, or, you know, SOPs, right having standard operating

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procedures for your team. Or just, you know, hiring the right

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people, right. And so, a lot of times, when you're out of beta,

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when you're out of your MVP, it's time to start looking at at

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those details. So it can because it does become important. For

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some people, it's important right away. For other people,

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it's like, they give you the grace, to know that it's not

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perfect. But at some point, they want to see that those details

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are taken care of, and that they have the confidence that

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everything else that you're doing it you know, reflects that

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level of excellence of, of attention to detail, and of

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moving things forward. So especially if you are an

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education company, you should have the basics down and page

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numbers is absolutely one of the basics. So for those of you who

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have a workbook with no page numbers, go put your page

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numbers on it right now, and and get that get those kind of minut

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details dialed in will make a huge difference in the

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confidence and experience of the people that you're serving. So

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what your page numbers have to do with it, they have everything

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to do with it, because you can see where somebody is in the

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evolution of their business. And so if you are first starting

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out, worrying about the patient numbers, maybe not the 80% is

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perfect. The next time you do it, add in those, those details.

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So you have the pieces that do allow you have to use this as

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something that that is sustainable as something that

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you can use over and over and over again. Because at some

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point, you have to get to the point where you're not iterating

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and not just putting betas out there over and over and over and

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over again. Right because otherwise your business isn't

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going to grow. People aren't going to see that perhaps

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there's

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not a sustainable business underneath all of the marketing

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and sales that you're doing. And and looking at it from that

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perspective.

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So there you go. That is my course building. Tip for today.

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Look at the details, pay attention, do the 80% but very

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quickly pivot into that 20 After you have delivered that very

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first MVP, start to dial in that 20 Don't go back and create

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something new. start dialing in that 20 The details matter. All

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right, there you go. Enjoy the day.