In this episode, Tara talks about workbook page numbers and why they make a difference in the experience you provide for your customers. Page numbers are a small detail with a BIG message…
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Transcript
Hey everybody, it's Tara, Brian, and you are listening to the
Speaker:course building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will give you practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time for team to your business? If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale you're in the right place. Let's dive in. Hey,
Speaker:course creators Today let's talk about page numbers. Okay, so
Speaker:this is a small piece of your entire online program. But I
Speaker:want to talk about page numbers in your workbooks. Okay, so I
Speaker:was at a conference a couple of weeks ago, and one of my
Speaker:favorite groups that I'm a part of, and, and they had a workbook
Speaker:for the first time in for one of their live events. And it was it
Speaker:was awesome. I was like, Yes, I workbook. That's so exciting. I
Speaker:love workbooks, I love when people can follow along when
Speaker:they can do activities and take action and, and really start to
Speaker:apply with the you know, kind of what's being taught or what
Speaker:people are trying to share, right? So I love them. They're
Speaker:awesome. If you want a quick, easy way to enhance your
Speaker:program, add a workbook. However, one of the things
Speaker:that's super important is paying attention to the details. And so
Speaker:you we got this workbook it was great is 700 pages or something
Speaker:so substantial felt felt substantial. And you know, we're
Speaker:going along and you know, one of the speakers says yeah, so go to
Speaker:page, you know, data in the workbook, and you'll find this
Speaker:chart that I'm talking about. And everyone starts, you know,
Speaker:looking through their workbook and piece, you know, page by
Speaker:page by page, and all of a sudden, everybody sort of looks
Speaker:up. And there's the blank stare. And somebody calls out there are
Speaker:no page numbers. And so of course, this guy was, you know,
Speaker:frustrated and embarrassed and was just like, oh, okay, yeah.
Speaker:So they've they operate under the philosophy is 80%. Right. So
Speaker:everything is about 80% dialed in the the the 20%, which is the
Speaker:details and the polishing. And the just the the sense of it,
Speaker:having it be, you know, completely put together is that
Speaker:extra 20% that they just don't worry about, which is great. And
Speaker:I highly recommend that when you're launching your beta when
Speaker:you're launching your MVP, right? Your minimum viable
Speaker:product, it that is that is awesome, right? Don't over
Speaker:engineer, something that you're just testing with your audience,
Speaker:right. And so Absolutely 100% I agree with that at everything's
Speaker:80%. However, when you run your entire business off of an 80%
Speaker:Completion, meaning 80%, you'd only focus on the 80% not the
Speaker:kind of the the final or finishing 20% what starts to
Speaker:happen is your entire business becomes it just it just sort of
Speaker:loses that professionalism, it loses that, that final thing.
Speaker:And you know, at the end of the day, at a certain point in your
Speaker:businesses maturity, it looks like you just don't have your
Speaker:crap together, right. And you don't have the right team and
Speaker:you don't have the right professionalism. And, you know,
Speaker:if you're always missing some of those pertinent details, what
Speaker:else are you missing about people's business about solving
Speaker:people's problems around your service around the product that
Speaker:you sell? Right, there's just sort of becomes a perception
Speaker:that maybe you're flying by the seat of your pants, and the the
Speaker:service or the solution that you're offering to your
Speaker:customers, your clients isn't 100% correct or accurate? Right,
Speaker:which is a problem. I mean, kickstarted, like you're a
Speaker:surgeon and you go in and you're doing brain surgery and you're
Speaker:like, Yeah, well, you know what I took care of 80% the other the
Speaker:other 20% Like, I didn't really worry about that because I
Speaker:figured that, you know, at the end of the day, those are just
Speaker:you know, that's just the frosting is just icing on the
Speaker:cake. It's all good. Great. Well, okay, So what's the 20% of
Speaker:that brain surgery? That is not getting dialed in correctly,
Speaker:right? So at when you're learning or when you're in your
Speaker:beta, like, Sure, test often, and then tweak, test often and
Speaker:tweak. But here's the deal is when you get to a certain point
Speaker:in your business, if you're still operating at 80%, for
Speaker:everything that you're doing, it's going to start snowballing,
Speaker:right, it's going to start adding up. And there's going to
Speaker:be some critical flaws that are going to happen in your
Speaker:execution in your operations in your ability to serve, that are
Speaker:going to start making a huge difference, like an exponential
Speaker:difference in the success of your business. So when you look
Speaker:at this incident with a page numbers, is it super important?
Speaker:No, but I would argue that if you are paying somebody to help
Speaker:you create a workbook that that is table stakes, right? Like you
Speaker:have a header, you have page numbers, you have your
Speaker:copyright, you have kind of you know, your consistent branded
Speaker:experience. Those are table stakes, if you're paying
Speaker:somebody else to do the work, if you're just putting it together
Speaker:on your own, fine. But when you're again, at a certain level
Speaker:in your business, should you be doing that activity, is it the
Speaker:highest use of your time? No. So you need to be paying somebody
Speaker:else to do that. And if they're forgetting something as basic as
Speaker:page numbers, that's an indication that there's some in
Speaker:my opinion, that is in tell that your business isn't as dialed
Speaker:in, it's not as it's not operating optimally, where you
Speaker:can then grow and scale it, because there are things that
Speaker:are happening that are basics that are dialed in. So that's a
Speaker:whole different conversation. But but it actually is, this is
Speaker:a symptom of something bigger that's happening in your
Speaker:business. So you know, that that to me, tells me what's happening
Speaker:on the back end of their business. But again, different
Speaker:conversation. But when you're when you're paying attention to
Speaker:the details, when you are dialing something in, look at
Speaker:those, those pieces, slow down enough to look at those pieces.
Speaker:And if you don't, if it's not your expertise, if it's not
Speaker:something that you are wanting to do, then hire it out, have
Speaker:somebody else do it. So they remember the pieces, they
Speaker:remember the details, and then you get it dialed in. So it's
Speaker:not so much about the patient numbers, but it's really looking
Speaker:at, at what point in time do you need to get out of the 80% dial
Speaker:in that 20%. And most of the time honestly could be done with
Speaker:automation, or, you know, SOPs, right having standard operating
Speaker:procedures for your team. Or just, you know, hiring the right
Speaker:people, right. And so, a lot of times, when you're out of beta,
Speaker:when you're out of your MVP, it's time to start looking at at
Speaker:those details. So it can because it does become important. For
Speaker:some people, it's important right away. For other people,
Speaker:it's like, they give you the grace, to know that it's not
Speaker:perfect. But at some point, they want to see that those details
Speaker:are taken care of, and that they have the confidence that
Speaker:everything else that you're doing it you know, reflects that
Speaker:level of excellence of, of attention to detail, and of
Speaker:moving things forward. So especially if you are an
Speaker:education company, you should have the basics down and page
Speaker:numbers is absolutely one of the basics. So for those of you who
Speaker:have a workbook with no page numbers, go put your page
Speaker:numbers on it right now, and and get that get those kind of minut
Speaker:details dialed in will make a huge difference in the
Speaker:confidence and experience of the people that you're serving. So
Speaker:what your page numbers have to do with it, they have everything
Speaker:to do with it, because you can see where somebody is in the
Speaker:evolution of their business. And so if you are first starting
Speaker:out, worrying about the patient numbers, maybe not the 80% is
Speaker:perfect. The next time you do it, add in those, those details.
Speaker:So you have the pieces that do allow you have to use this as
Speaker:something that that is sustainable as something that
Speaker:you can use over and over and over again. Because at some
Speaker:point, you have to get to the point where you're not iterating
Speaker:and not just putting betas out there over and over and over and
Speaker:over again. Right because otherwise your business isn't
Speaker:going to grow. People aren't going to see that perhaps
Speaker:there's
Speaker:not a sustainable business underneath all of the marketing
Speaker:and sales that you're doing. And and looking at it from that
Speaker:perspective.
Speaker:So there you go. That is my course building. Tip for today.
Speaker:Look at the details, pay attention, do the 80% but very
Speaker:quickly pivot into that 20 After you have delivered that very
Speaker:first MVP, start to dial in that 20 Don't go back and create
Speaker:something new. start dialing in that 20 The details matter. All
Speaker:right, there you go. Enjoy the day.