The Course Edit™ Questionnaire-old

Do you have an online program or digital product that is underperforming, stressing you out, or not scalable? It’s time to pinpoint why that is happening. This assessment will help you focus on the 5 essential success factors in a successful course-powered business so you can not only acquire a customer once but transform them into a raving fan who continues to buy (and also gets all of their contacts to buy too).

Step 1 of 10

10%

Introduction

Tell us a little about your online course-powered business.

Name(Required)

First Last

Email(Required)

Phone

Business Name(Required)

Website

Are you a coach, consultant, author or expert who has an online course or membership site?*(Required)

Section 1: Getting To Know You

Tell us a bit about your business: What is the problem you solve, how do you solve it, and who do you solve it for?(Required)

What is the name of your program?(Required)

What is the price point of your program?(Required)

Enter the dollar amount.

How many customers do you have in your program a month?(Required)

Enter the number of customers.

Please select the biggest challenges in your current program.(Required)

People who are in the program are not getting results

People buy but don't participate

People buy but ask for a refund

People buy once but never again

Not enough sales

I am just not satisfied with the customer experience and know that it could be better

I have so much in the program that I don't even know where to start to make it better

I have a lot of people in my program and I am overwhelmed with how to work with all of them.

Describe your biggest challenge or struggle with your online program today.(Required)

What percentage of your customers complete your program?(Required)

What is your drop-out/refund rate?(Required)

What is the lifetime value of your average customer?(Required)

Enter the dollar amount.

How much time are you spending a week delivering or creating course content for your online signature program?(Required)

Enter in the number of hours.

If you had a magic wand and your online program could be anything you wanted, what would that look like?(Required)

Section 2: Defined Signature Framework & Structure

There is a common phrase in sales, "confused buyers don't purchase" and the same is true for your online course, "confused learners don't finish". Is your framework a clear and simple path for your customers to follow?

Describe how you stand out in the marketplace and your unique methodology.(Required)

Do you have ONE main avatar that you serve?(Required)

Yes

My program is for everyone

Describe your avatar and the one main problem they have when it comes to your topic.(Required)

Do you have a clearly defined and measurable transformational statement? (AKA a specific solution to the problem above)(Required)

YES

Hmm...I have an outcome but it isn't measurable

Describe the specific result or transformation you give your customers.(Required)

Do you have a clear roadmap from problem --> transformation for your customers?(Required)

YES

Hmm...I have an outcome but it isn't measurable

Describe your Success Path/Roadmap for your customers.(Required)

Adult learners need to see the big picture before the details. Your program needs to have a visual map or path for the learner to follow as they progress through the program. Plus it will help you scale your expertise.

If you have it, upload the visual Success Path here.

Max. file size: 50 MB.

Section 3: Learner Journey & Experience Map

This section, The Learner Journey & Experience, evaluates the intentional flow of how a person will go through in your online program. When you combine the framework and structure with a planned flow, learners are more likely to achieve success.

You have a specific customer experience map that shows the exact and consistent journey from acquisition --> delivery --> retention.(Required)

YES

What is a customer experience map?

There are 4 main experience paths within your program. Select all that you have clearly defined.(Required)

Journey 1: A Prospective Customer Journey (Waitlist)

Journey 2: A New Customer Journey (Onboarding)

Journey 3: Customer Going Through the Course (Student)

Journey 4: Customer Has Completed Course, Received Transformation and Wants to Keep Going

Describe your learner journey map from acquistion --> delivery --> retention.(Required)

Upload a visual learner journey map if you have one.

Drop files here or

Accepted file types: jpg, gif, png, pdf, Max. file size: 50 MB.

Section 4: The Delivery Platform

This section, The Delivery Platform, evaluates the platform that you are using to ensure that it provides a seamless customer experience AND provides an easy to use option to maximize your impact and time?

I love my tech stack! It is streamlined, easy to use and delivers on all of my program requirements.(Required)

YES

I have no idea. I don't do the tech.

If you are like 90% of the course creators out there, your tech isn't simplifying your life OR your program. Please describe what is working and not working with your tech stack.(Required)

Does the platform provide a seamless customer experience AND provides an easy to use option to maximize impact AND time?

The percentage of my program that is automated.(Required)

25%

50%

75%

100%

Do you have more than 3 connected tech tools in your tech stack?(Required)

All in one tool

1-3

4-6

More than 6

Describe your tech stack (be honest - is your tech held together with duct tape and paper clips or is it totally dialed in?)(Required)

My program has the following automations and features to help learners participate:(Required)

A dashboard that gives them a 10,000 ft level view of the program

Way to track progress and participation

Community feature so people can connect with you and each other

Gamification - reward and recognize milestones

Mobile app - ability to login anywhere at anytime (video, audio, written)

Daily and weekly challenges

Create and schedule personalized micro and macro goals

Quizzing or assessment for certification and testing

Automated email sequences for full 360 student experience (participation, retention, reminders)

Chatbot or text option for support and communications

Calendar and Add to Calendar option to maximize live sessions

Coaching sessions scheduled, recorded and put into a member only viewing area

Certificate of Completion

Additional items above that are on your wish list for tech stack that are causing challenges today.(Required)

Section 5: The Program Assets

The fifth section, The Program Assets, evaluates the materials that you have created. Are they simplified, do they enhance or change your videos, are the documents and copy continue to provide the learner with the best chance for success.

Your videos and assets are professional and consistent - created either direct to camera, camera + presentation deck or presentation style (not just a recording of you teaching to another audience on zoom)(Required)

YES

You have a digital (interactive) or physical workbook, handouts or worksheets for your customers to use to complete activities and assignments?(Required)

YES

You have professionally branded images, photos and other assets to create a consistent and visually appealing experience.(Required)

YES

You have incorporated video, audio, written versions of your modules to give your customers the ability to watch, listen or read your program.(Required)

YES

Section 6: The Elevated Experience (Control the Dip™)

Additional ninja tricks that will elevate and scale your online program delivery.

Select all of the ways you elevate the client experience throughout their journey.(Required)

Built in practice activities and exercises

Scenarios, stories and case studies to give contextual examples

Built in coaching and feedback (can be automated) for the most common hurdles and obstacles they will encounter along the path

Built in methods to reward and recognize achievement (gamification)

Personalized feedback (this can be automated but doesn't have to be)

Community and connection with others on the journey

Specific onboarding and offboarding sequences

Student reminders emails and/or texts of action, inaction and progress

Small manageable daily or weekly actions to practice

Built around a theme, game, levels, etc.

Describe any other ninja techniques you are using to elevate your customer's experience and results.(Required)

Number of customers you have turned into RAVING fans that not only re-buy anything you put out there but share with their friends and network.(Required)

More than 10