Customer Experience Course for a Construction Company
This course used video and branched scenarios to simulate the key behaviors that this organization created to help enhance the customer experience for their customers. This course helped learners practice identifying and using these key behaviors in realistic customer interactions that they may encounter.
Objectives
Design and develop an elearning course that uses audio and video extensively to illustrate the importance of creating a world-class customer experience.
Outcome
The course consists of 6 scenario-based modules that focused on a particular aspect of the customer experience behaviors. A video production team recorded hours of video interviews from corporate executives and employees that were edited into motivating testimonials and calls to action. The course has been a tremendous success and continues to be one of the client's flagship courses in terms of content scope and design.
Software Used
- Adobe Captivate
- Adobe Illustrator
- Adobe Photoshop