Sales Curriculum for a Residential & Commercial Heating and Cooling Company

This work example is part of a larger sales curriculum for the North American sector of a multinational plumbing materials company. The curriculum was developed around a central story that involved client avatars seeking information and advice on the products and services this company offers. This particular module was the second part of a two-part introduction to PEX (which this company specializes in producing), and combined visually rich product information, real-life scenarios, and application-level questions in order to create an engaging learner experience.


Residential and Commercial Heating and Cooling Company

Target Audience



Develop a large scale sales curriculum to train employees on the company’s products and services, with an emphasis on commercial sales growth.


This curriculum is part of a gradual rollout over the next year and learner-specific data is still being compiled, but the initial response from pilot testers and executives has been very positive.

Software Used

  • Articulate Storyline 2
  • Adobe Illustrator
  • Adobe Photoshop